Content Strategy

The power of a strong content strategy with a focused marketing message is undeniable. Content marketing has revolutionized the way businesses communicate with their customers and how a brand grows its influence.

Many businesses have great stories to tell and expertise to share that’s relevant and useful to people. But how does this content reach the right audience for your business? You can be telling the greatest story in the world, but if nobody’s listening, it won’t matter.

That’s where smart content marketing comes in: it gets the expertise you have to offer in front of the people who will benefit from it the most. Your content  strategy is an important aspect of your overall online marketing campaign. Done well, it drives awareness, authority, brand loyalty and best of all conversions.

Strong content marketing can make your brand get noticed

At BigWing, we not only create high-quality web content such as blogs, articles, videos and multimedia products, we also understand how to place and promote that content to maximize its reach.

How can content strategy benefit your business?

  • Increases brand awareness
  • Increases traffic and conversions to website
  • Increases customer leads and sales
  • Builds authority and fosters trust which leads to customer referrals
  • Establishes your brand and staff as experts who can solve problems
  • Increases customer retention and repeat sales

A well-run blog can generate 67% more leads for a business than a site that has no blog according to HubSpot.

Content Strategy Steps:

content-strategy

We care about your content & business

There is a lot of “content for content’s sake” being published online. Our content marketing strategists are annoyed by this just as much as readers. That’s why we take time to understand your business goals and content needs, and partner with you to come up with a content marketing strategy that is not only effective but also sustainable for you and your business.

Our work is based on the genuine belief that passion for good content helps build great brands. To make that happen, our main focus is always the quality of the content, the strength of your content strategy, and the solid and ethical execution of your content marketing to showcase your business’ unique value and get the results you aim for.

Our Blog

Your Guide to Local SEO

Published: October 3, 2018 by
A computer, notebooks, and a drawing covered in a blue wash with the title "Your Guide to Local SEO"
Can potential customers find you online? Having a local presence on the internet is an invaluable asset in the digital world. It opens you up to a new realm of potential customers.... Read More

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level... Read More