Brand Building

Your brand identity is how you showcase who you are as a business: your strengths, values, purpose, and of course your products and services. Great brands can become recognizable, clearly-defined cultural touchstones – everyone knows what they stand for and their customers are loyal participants in their brands.

So, how is your brand doing?

Your brand is one of your business’ most valuable assets, and it must be carefully crafted to make sure it communicates what your business stands for and resonates with your intended customer base.

BigWing can help with branding services including:

  • Naming
  • Logo Design
  • Taglines
  • Color Palette
  • Typography
  • Visual Tone
  • Brand Guidelines
  • Defining brand
Our branding experts will carefully listen to your goals and then take you through our brand building process, growing an identity and brand structure from your ideas. In-depth research assures that your branding efforts are indeed unique and suitable for your market and target audience, and that your brand won’t bump up against already copyrighted brands, “taken” domains, and other challenges of an increasingly crowded branding landscape.

What’s in a brand name

Your company name is your first chance of making an impression. A first impression takes about 4.5 seconds – that’s how long you have to tell your customer that you are the right company for them. And you thought naming your first-born was tough! Naming your company or product is a huge decision with lasting impact, and it can be hard to even know where to start. BigWing can help you find a brand name that gives you more than just a name – but a brand identity.

BigWing will help you find a name that calls to your flock

When it comes to naming, everybody has an opinion, especially those who are invested into the company both emotionally and financially. By trusting a neutral party like our experienced brand-naming consultants to guide your naming process you will walk away with a brand name that:
  • Reflects your business strategy and personality.
  • Is compatible with the industry yet stands out from competitors’ names.
  • Is memorable, attractive, and unique.
  • Communicates value.
  • Can be protected by trademark.
  • Has a domain (.com) name available.
We’ve been around the block when it comes to brand naming – we understand the potential challenges and we approach your brand with fresh eyes. Our process is guided by the following considerations:

Backed by strong marketing

In addition to our brand building services, our full service line of digital marketing products can further assure that your brand identity matches your brand image, and your brand reaches its intended audience. Contact us today to learn more about our branding and brand identity services at BigWing.
Our Blog

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what... Read More