Phone Tracking

Get the most from your advertising dollars by tracking conversions and the audiences that produce them all integrated through Google Analytics. BigWing builds custom conversion platforms to match your advertising goals and clearly define successes and shortcomings.

A better way to measure leads

The data that you receive through phone tracking can help you increase your advertising reach and effectiveness over time by growing your customer audiences and understanding how they convert on your website.

Call tracking can help clarify which of your advertising efforts are paying off, and it has come a long way. In the past, call tracking required businesses to hook up phone lines and invest in expensive hardware. These days, we can set up call tracking for you requiring minimal technical capacity and effort on your end.

Make use of Google’s most advanced audience tracking features for analytics and AdWords to enhance campaign effectiveness.

  • Remarket and retarget user audiences intelligently to increase conversion rates.
  • See how each medium of advertising (paid search, organic, social) helps to contribute to a conversion.

The BigWing team has extensive training on best practices and techniques, and our team goes above and beyond to provide you with useful data while protecting your customers’ privacy. Just like with our other services, in-depth analysis of the available data helps us fine-tune your campaign for greater effectiveness.

We provide:

  • Advanced phone tracking that integrates with Analytics and shares data with AdWords, and is HIPAA compliant for our clients in the healthcare field.
  • Regularly scheduled reports that allow you to listen to calls directly in the report.
  • Conversion tracking from any source or platform – attribute call conversions directly to the source of the lead over a 7 day lead period.
  • The ability to combine multiple features like IVR, call routing, store locators, keyword spotting and more at no additional cost to build a custom tracking structure for your business.
  • Improved campaign performance with additional optimizations possible with advanced phone tracking.

Start tracking your calls today. Contact us for a quote!

Our Blog

Introducing Greg Morris, BigWing General Manager

Published: July 31, 2018 by
In May 2018, we bid a fond farewell and a happy retirement to our fearless leader, Marilyn Hoeffner. Marilyn served nearly seven years as our BigWing general manager. Her legacy includes shaping... Read More

Three Steps to Smarter Ad Spends With the Facebook Pixel

Published: May 22, 2018 by
Three Steps to Smarter Ad Spends With the Facebook Pixel
With so many options for where to market your business online, the task of choosing the right medium can sometimes feel daunting. Do you dump tons of money in AdWords to bid... Read More