Phone Tracking

Get the most from your advertising dollars by tracking conversions and the audiences that produce them all integrated through Google Analytics. BigWing builds custom conversion platforms to match your advertising goals and clearly define successes and shortcomings.

A better way to measure leads

The data that you receive through phone tracking can help you increase your advertising reach and effectiveness over time by growing your customer audiences and understanding how they convert on your website. Call tracking can help clarify which of your advertising efforts are paying off, and it has come a long way. In the past, call tracking required businesses to hook up phone lines and invest in expensive hardware. These days, we can set up call tracking for you requiring minimal technical capacity and effort on your end. Make use of Google’s most advanced audience tracking features for analytics and AdWords to enhance campaign effectiveness.
  • Remarket and retarget user audiences intelligently to increase conversion rates.
  • See how each medium of advertising (paid search, organic, social) helps to contribute to a conversion.
The BigWing team has extensive training on best practices and techniques, and our team goes above and beyond to provide you with useful data while protecting your customers’ privacy. Just like with our other services, in-depth analysis of the available data helps us fine-tune your campaign for greater effectiveness.

We provide:

  • Advanced phone tracking that integrates with Analytics and shares data with AdWords, and is HIPAA compliant for our clients in the healthcare field.
  • Regularly scheduled reports that allow you to listen to calls directly in the report.
  • Conversion tracking from any source or platform – attribute call conversions directly to the source of the lead over a 7 day lead period.
  • The ability to combine multiple features like IVR, call routing, store locators, keyword spotting and more at no additional cost to build a custom tracking structure for your business.
  • Improved campaign performance with additional optimizations possible with advanced phone tracking.
Start tracking your calls today. Contact us for a quote!
Our Blog

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what... Read More