Reporting & Analysis

One of the advantages to online marketing is that the results can be carefully measured providing a clear understanding of your return on investment. If your digital campaign is carefully crafted with the proper analytics, changes in traffic, navigational paths, leads and purchases can be monitored allowing  for quick campaign adjustments that will continue to drive the best results.

Unlike general off–line broadcast advertising,  where you hope to get results,  online marketing offers the ability to target specific audiences and measure results quickly giving you the opportunity to fine-tune your message, target market and even your spending.

Online analytics and reporting typically consists of:

  • Universal Google Analytics and a custom dashboard designed to reflect the key measurements that are most important to your campaign.
  • Conversion tracking so you can understand which audience is coming to your site spending time and actually converting whether it be a lead form, actual sale or phone call.
  • Phone tracking – is great for lead generation and eCommerce sites where every call counts.
  • Ranking tracking is used to help evaluate the success of an onsite SEO optimization campaign and determine your share of traffic for specific keyword phrases.
  • Social media metrics such as reach, share of voice and engagement are all important to understand if you are reaching the right audience in your social media campaign.
  • Full campaign analysis should be done at least quarterly to determine what is working the best and where course adjustments may need to be made to increase the return on your investment.
  • Other advanced  analytics techniques such as A/B testing are also extremely valuable for making sure that every dollar spent is getting the best return.

Analytics is the core of everything we do, from initial assessment to paid search and social media. We let the numbers do the talking.

Contact us today to learn more about how BigWing reporting & analyses helps your online marketing campaign soar.

Our Blog

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what... Read More