Native Advertising

BigWing has experience writing and producing quality native ads – sponsored advertisements in the form of articles or stories that appear as part of the editorial content of a website.

The effectiveness of traditional interruption marketing tactics, like banner ads, has diminished.  Part of the solution is to integrate your marketing message into content that your customers want to read and share.

Place your native ads on the best-known editorial feeds on the web

Our platform allows us to place native ads on some of the world’s best-known websites for a very reasonable cost per thousand impressions (CPM).

But the key ingredient to successful native advertising is always great content. You’ll need to get the right marketing message blended seamlessly into content that is interesting, clickable and sharable in its own right.

BigWing will work with you to get the right content placed with the right media outlets. That’s when the fun starts. Once your content goes live we promote it. We’ve had success optimizing native ads for search engines, building an audience through social media and paid social advertising.

Great native ads can build trust and customer loyalty

Native advertising is not a new concept. Sponsored content, once known as advertorials, have long been part of the advertising repertoire. However, both publishers and readers expect the newest breed of native ads to entertain and educate, not just sell.

Native advertising is an art, a balancing act between journalism, entertainment and marketing.  That’s why all of our native advertising is written, placed and promoted by digital marketers with years of experience as former journalists. The promotional aspects are understated and tasteful.

Contact us today to learn more about native advertising opportunities and what they can do for your business.

Our Blog

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what... Read More