Email marketing is a form of direct marketing using email to communicate regularly with your audience. Potential and current customers give you permission to market to them by opting into emails. By doing so, they receive information about your product, brand, specials, or events.
How email marketing can benefit your business
- Email gives you the opportunity to effectively communicate with your audience in a highly targeted conversation triggered by their interests and engagement.
- Email marketing can keep you in touch with your customers in a cost-effective way.
- Your marketing message will land directly in their inbox and have the chance to impress and convert a prospect into a paying client.
- Email is known to have a higher ROI (averaging 3800%, according to the National Client Email Report, 2015) when compared to other media outlets. This is because email platforms are inexpensive and you own your email list, so you don’t have to buy your audiences.
What BigWing does for you
- BigWing uses the latest email marketing tools like automation, drip campaigns, and enhanced behavioral and data segmentation to create a unique email marketing strategy to fit the specific needs of your audience.
- We design emails and templates to fit your brand image, to appeal to your audience, and to perform across multiple platforms.
- BigWing’s custom email marketing strategies make it easy to provide the right information, to the right person, at the right time.
- BigWing keeps your list accurate and current through verification, list-building, and regular maintenance.
- We provide in-depth reporting. Our reports let you know open rates, clicks, and what content your audience is interested in most.
BigWing can help you achieve measurable results with email marketing.
We provide solid email strategies and report on sophisticated metrics like open rates, time spent interacting with your email, and conversions. This data will guide future improvements and ensure that you get an optimal return on investment.
Our email marketing campaigns exceed industry standards and follow email best practices. Your dedicated team will work with you to ensure your campaign runs smoothly and that you achieve the results you want. To learn more about email from our team, watch our email marketing episode on The Nest.
We’ll help you get buying customers – not deleted emails.