Content marketing is the design, creation, promotion, and evaluation of content to a target audience. Fueled by a strong content marketing strategy, your content reaches your customers and builds your brand.
It’s the difference between throwing the same old, predictable messaging at your customers and turning your brand into a trusted resource when your clientele seeks information.
What is content?
Content can take a lot of different forms, but it’s generally helpful, informative, and often entertaining. You come across it online every day in the form of website copy, blogs, video, social media posts, and even offline content like newspapers and magazines.
We don’t just create great content for you – we plan out the best ways to promote it to reach potential customers, so they will turn to your brand as a trusted source of information for advice and even entertainment.
Our content marketers create unique and engaging content such as:
- Company blogs or landing pages
- White papers, definitive guides, e-books
- Interactive graphics, maps, charts and other resources
- Videos, podcasts and other multimedia
- Email blasts or newsletters
Based on the target audience(s) we’ve worked with you to define, we create a content marketing strategy to target specific phases in your customer relationship: Discovery, Sales, & Retention.
How can content marketing help your business?
- Increases brand awareness
- Increases traffic and conversions to website
- Increases customer leads and sales
- Builds authority and fosters trust which leads to customer referrals
- Establishes your brand and staff as experts who can solve problems
- Increases customer retention and repeat sales
We have a lot of tools in our belt to achieve your goals. Our most effective tool is, of course, the high-quality content we produce, but we also use tools such as digital public relations, on-page organic SEO, link building and link earning strategies, social media, and more. We use a combination of tactics and strategies in our crafting of content campaigns.
We are a dedicated group of creative content marketers who also know how to use data to back up our results. We help our clients connect with their target markets and increase sales through a combination of inbound marketing services and content strategy relying on strong, quality content. That’s what we do.
Our content marketing is designed to interact and enhance our other inbound marketing services by:
- Providing the fuel for social media
- Growing organic traffic for SEO
- Earning links and mentions for SEO
- Creating landing pages for PPC Campaigns
- Building digital assets to grow e-mail or newsletter lists
Contact us today to learn more about what our content marketers can do for you and your business.