Marketing Copywriting

A clear, concise marketing message is the foundation of a good marketing campaign, and customers research your products and services because they want to see valuable information before they make a purchasing decision.

Professional copywriting is a crucial part of all of our products and ensures your customers find information about your business that will convince them to do business with you. Our marketing copywriters use strategic online copywriting techniques and work hand-in-hand with our content marketing team to create copy and other written content that represents your brand well online, inspiring trust and sales, ultimately.

Our marketing copywriting services feature:

  • On-site Copywriting
  • SEO Copywriting
  • Press Releases
  • Blogging
  • White papers
  • E-Newsletters
  • Multi-language Websites

We offer professional copywriting for the web. What does that mean?

BigWing writers plan, create and deliver marketing copy that drives sales. We have professional writers on staff – online marketing copywriters and trained journalists – whose sole job it is to focus on your copy and messaging. In many digital marketing agencies, copywriting is an afterthought, but that’s not how we approach things.

What does marketing copywriting have to do with SEO?

As an agency that built its business on SEO and online marketing techniques, SEO copywriting has always been part of what we do at BigWing. SEO copywriting is the art of writing copy that is appealing to humans, but also makes it clear to search engines that your website is an authority on the topics you write about. That’s how people find you online.

As search engines have become more sophisticated, solid marketing copywriting is more important than ever. We have your customer’s experience in mind when we craft your copy, and keep up with the latest best practices. So you will never get copy that is overstuffed with search engine keywords – not only because our writers know that this is an outdated practice, but also because they are professionals who wouldn’t stand for it.

Contact us today to learn more about copywriting at BigWing.

Our Blog

Introducing Greg Morris, BigWing General Manager

Published: July 31, 2018 by
In May 2018, we bid a fond farewell and a happy retirement to our fearless leader, Marilyn Hoeffner. Marilyn served nearly seven years as our BigWing general manager. Her legacy includes shaping... Read More

Three Steps to Smarter Ad Spends With the Facebook Pixel

Published: May 22, 2018 by
Three Steps to Smarter Ad Spends With the Facebook Pixel
With so many options for where to market your business online, the task of choosing the right medium can sometimes feel daunting. Do you dump tons of money in AdWords to bid... Read More