Marketing Copywriting

A clear, concise marketing message is the foundation of a good marketing campaign, and customers research your products and services because they want to see valuable information before they make a purchasing decision.

Professional copywriting is a crucial part of all of our products and ensures your customers find information about your business that will convince them to do business with you. Our marketing copywriters use strategic online copywriting techniques and work hand-in-hand with our content marketing team to create copy and other written content that represents your brand well online, inspiring trust and sales, ultimately.

Our marketing copywriting services feature:

  • On-site Copywriting
  • SEO Copywriting
  • Press Releases
  • Blogging
  • White papers
  • E-Newsletters
  • Multi-language Websites

We offer professional copywriting for the web. What does that mean?

BigWing writers plan, create and deliver marketing copy that drives sales. We have professional writers on staff – online marketing copywriters and trained journalists – whose sole job it is to focus on your copy and messaging. In many digital marketing agencies, copywriting is an afterthought, but that’s not how we approach things.

What does marketing copywriting have to do with SEO?

As an agency that built its business on SEO and online marketing techniques, SEO copywriting has always been part of what we do at BigWing. SEO copywriting is the art of writing copy that is appealing to humans, but also makes it clear to search engines that your website is an authority on the topics you write about. That’s how people find you online.

As search engines have become more sophisticated, solid marketing copywriting is more important than ever. We have your customer’s experience in mind when we craft your copy, and keep up with the latest best practices. So you will never get copy that is overstuffed with search engine keywords – not only because our writers know that this is an outdated practice, but also because they are professionals who wouldn’t stand for it.

Contact us today to learn more about copywriting at BigWing.

Our Blog

Your Guide to Local SEO

Published: October 3, 2018 by
A computer, notebooks, and a drawing covered in a blue wash with the title "Your Guide to Local SEO"
Can potential customers find you online? Having a local presence on the internet is an invaluable asset in the digital world. It opens you up to a new realm of potential customers.... Read More

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level... Read More