As marketers and media creators, we have a social responsibility to be inclusive and culturally sensitive in our marketing efforts. While a handful of organizations have improved over the past 30 years, there is still a long way to go. We may know that diversity leads to better marketing, but we don’t always get it right. How can we improve and create culturally sensitive and inclusive campaigns that resonate with our audiences?
You will learn:
- What’s at stake for marketers who don’t properly represent diverse populations in their campaigns
- How to avoid tone-deaf ads
- Why inclusivity in the workspace is essential to improve marketing efforts
Emily Tackett is a social media marketer and content creator for the University of Oklahoma. She produces and hosts Just Sow, an OU podcast about thought leaders in the heartland. Her side gigs include being an adjunct professor for JMC 4473, a social media marketing course at OU’s Gaylord College of Mass Communication, and contributing to the Curbside Chronicle, a non-profit magazine that employs and empowers people experiencing homelessness. She lives in OKC’s Paseo District, aspires to play in a competitive roller hockey league, and sees way too many movies with her cinema-obsessed husband.