Event planning is so much more than reserving a space, creating a program, booking catering, and signing contracts. While all of these things make up the skeleton of your event, how do you actually get people to attend? Most importantly–how do you get people to attend who are passionate about the event or an advocate of your business?
Using marketing platforms like social media and your website can not only create awareness behind your event, but they can also educate the potential attendee as to why your event is important and why they should care enough to buy tickets and attend. In this presentation, Janelle Archer, digital marketing specialist at BigWing, will break it down tactic by tactic, shining a light on how you can best use your time and marketing dollars to reach the potential attendees you want to see at your next event.
Key takeaways include:
- How to form a team of people and partners to help you promote and plan your event
- How to engage with and target potential attendees on social media
- How to use various marketing tactics to tell your event’s story, share testimonials, and generate advocates of your cause
Janelle Archer is a digital marketing specialist at BigWing with a background in event coordination. Janelle got her start in corporate events, in addition to doing marketing and events for the Plaza District. She currently serves as the chair for the digital marketing conference, Confluence Conference, as well as the chair for the 2019 Oklahoma American Advertising Awards (ADDYs).
In her spare time, Janelle loves to be involved in the Oklahoma City community, helping plan or market community events such as deadCenter Film Festival, Allied Arts ARTini, and Mistletoe Market. She loves her city, building community, eggs benedict, art, film, books, and podcasts.