INTEGRIS Health

SEO Drives a 60% Increase in Organic Search Traffic to INTEGRIS Health

Despite being the largest healthcare provider in the state of Oklahoma, INTEGRIS was being outranked in search engines by local competitors and national directories. Recognizing the opportunity to reach more potential patients, INTEGRIS asked us to help them to improve their organic search engine optimization (SEO).

Challenge

Despite being the largest healthcare provider in the state of Oklahoma, INTEGRIS was being outranked in search engines by local competitors and national directories.

Recognizing the opportunity to reach more potential patients, INTEGRIS asked us to help them to improve their organic search engine optimization (SEO).

Strategy

We met with their marketing team regularly to create a bespoke package of SEO and content marketing services that would sustainably grow their presence in organic search results.

Competitive Share of Search

SEO Execution

Using exhaustive keyword research we determined what potential patients were searching for relating to each of their hospitals and service lines.  We then crafted relevant pages with compelling marketing messaging and worked through their web team to get them implemented.

Keyword Improvement

  • Hospitals in Oklahoma City: 3 1
  • Oklahoma Clinics: 20 1
  • Doctors Oklahoma: 22 2
  • OBGYN OKC: 51 2

Our most impactful change was highly technical and did require development time.  The result: INTEGRIS’s entire physician directory of more than 1000 doctors became visible to search engines for the first time.

Content Marketing Execution

We’ve helped to position INTEGRIS as a credible authority by securing mentions and links from relevant websites and media through PR and outreach.

INTEGRIS is extremely engaged in their community, and are generous with both their expertise and their philanthropy.  Our content marketing strategy capitalized on all of this real-world activity by translating it into digital activity including landing pages, news stories, events coverage and links.

Results

Our partnership with INTEGRIS illustrates the power of a lasting relationship built on trust, hard work and open communications.

The Numbers

  • 60% increase in organic search traffic
  • SEO CPC = 32¢ vs. Estimated PPC CPC = $4.18
  • Estimated savings $1.6m per year

* After 3 Years, if additional SEO traffic were bought with PPC