Technical vs Creative Agencies

Published: January 16, 2018 by
two desktop computers and laptop on a desk with coffee mug and succulents
Traditional & Creative Agencies What's the difference? Large and one vertical agencies usually offer one-size-fits-all packages that are easy to sell and implement quickly. They often automate many of their processes for efficiency. For example, if a traditional agency does offer SEO, the keyword research is likely templated for each industry or business vertical except for a few variables. If... Read More

BigWing’s 2017 Year in Review [Infographic]

Published: January 10, 2018 by
2017 BigWing Year in Review
2017 was a big year at BigWing! As we move into the new year, we're looking back with nothing but gratitude for our clients, our team, and our core values that drive everything we do. Our Favorite 2017 Highlights It was a full year of learning, growing, getting involved in our community, and eating delicious donuts - 214 to be... Read More

How You’re Doing Video Wrong on Social Media

Published: December 22, 2017 by
How You're Doing Video Wrong on Social Media
By now, we’ve become accustomed to seeing random videos pop up in our news feeds and timelines. It’s hard to remember a time when that wasn’t the case. Video has been the most dominant force in internet advertising since 2011, and it seems like every year since then has been deemed “the year of video.” It’s now been half a... Read More

SEO Questions to Ask Your Digital Agency

Published: December 19, 2017 by
Seo Questions to ask your digital agency
Search Engine Optimization - everyone tells you it’s important, but everyone has an opinion on how to do it correctly. Not only is having great SEO for your website crucial for your business, it is also essential that it is done correctly and ethically to protect your brand. But how do you ensure that your digital agency is practicing ethical... Read More

Oklahoma Christmas Lights Guide: Bright Lights in the Sooner State

Published: November 28, 2017 by
Christmas tree light bokeh on blue background
An Ode to Christmas Lights  'Twas the month before Christmas, when all through OKC, not a house was unnoticed due to bright lights, oh so jolly. The lightbulbs were hung from the buildings with care; some even caught a glimpse of St. Nick chilling up there. The city was lit like a Las Vegas street, and each light made our hearts... Read More

BigWing Connect for Small Businesses

Published: November 7, 2017 by
we're open sign hanging in door of small business
BigWing is excited to officially launch BigWing Connect, our strategic solution for small-business digital marketing. Connect will help small businesses improve their digital footprint with a smaller budget. The services offered through Connect can help build a foundation for a successful digital campaign. We like to call it scalable digital marketing. Ideal industries for Connect Our ideal clients are small... Read More

What Google’s New Overcharging Policy Means for Your AdWords Account

Published: October 16, 2017 by
person typing at desktop computer
On October 4, 2017, Google AdWords notified advertisers in their AdWords accounts and on Twitter that a change had been implemented in the daily handing of ad budgets. This after-the-fact announcement has resulted in some challenges to advertisers and their marketing partners. Google has always utilized a “daily overage” strategy to help advertisers “get that extra click” when budget allowed... Read More

Ultimate List of Digital Marketing Resources

Published: September 12, 2017 by
Ultimate List of Digital Marketing Resources title overlaying open book
The world of digital marketing is constantly evolving. Sometimes it can feel impossible to keep up. For those just stepping through the Narnia wardrobe into the digital marketing world, the industry can seem daunting. Where do you begin? What resources ring true throughout the decades and what new trends should you explore? For those of us immersed in the industry,... Read More

Refining an Editing Process for Your Digital Agency

Published: August 28, 2017 by
refining an editing process for your digital marketing team
A solid editing process is worth its weight in gold. While hiring talented writers is the foundation to a functional content marketing team, understanding the value of the editing process can transform good content into great content. Our content marketing team considers the editing process to be half the battle on the way to great content. Before we ever begin... Read More

Social Media Questions to Ask Your Digital Agency

Published: August 24, 2017 by
apple computer open to social media site
Making the decision to entrust your brand to a third-party agency is a big decision. A great digital marketing agency can help you maximize your online presence and reach your customers where they’re at online.  BUT, before choosing an agency, it’s important to do your research and ask the right questions. In our new series “Questions to Ask Your Digital... Read More