Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by
A car sits behind a velvet rope with the text: Black Hat Marketing Tactics to Avoid in the Auto Industry
Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

Breaking Up with Your Old Marketing Agency

Published: February 20, 2018 by
When to Break Up with Your Marketing Agency
Breaking up is hard to do—especially with your marketing agency. Working with a marketing agency long-term can be beneficial for both parties. It allows you to build trust in your agency and function as a partnership. It also allows your agency to become familiar with your brand and focus on campaigns that bring long-term success. However, a bad agency can... Read More

Is PPC Right for Your Industry?

Published: February 15, 2018 by
laptop opened to Google's search page
How often do you find yourself clicking on the first link when you search for a business or service online? Chances are, you just clicked on an ad created by a paid search campaign. Paid search, or pay-per-click (PPC), marketing is a valuable online advertising strategy that guarantees visibility to your potential customers, but is it a worthwhile investment for... Read More

Digital Marketing Lingo: 50 Terms to Know

Published: January 22, 2018 by
guy and girl sitting on a couch looking at electronic devices
If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. Between the plethora of acronyms and the seemingly arbitrary terms, it can be hard to know what the heck the folks working on your digital marketing are talking about. Fear not, friends.... Read More

What Yelp’s Crackdown on Solicited Reviews Means for You

Published: January 22, 2018 by
Man sitting at a slatted wooden desk with his computer and coffee working on his online reputation management
Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules. Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t... Read More

Technical vs Creative Agencies

Published: January 16, 2018 by
two desktop computers and laptop on a desk with coffee mug and succulents
Traditional & Creative Agencies What's the difference? Large and one vertical agencies usually offer one-size-fits-all packages that are easy to sell and implement quickly. They often automate many of their processes for efficiency. For example, if a traditional agency does offer SEO, the keyword research is likely templated for each industry or business vertical except for a few variables. If... Read More

BigWing’s 2017 Year in Review [Infographic]

Published: January 10, 2018 by and
2017 BigWing Year in Review
2017 was a big year at BigWing! As we move into the new year, we're looking back with nothing but gratitude for our clients, our team, and our core values that drive everything we do. Our Favorite 2017 Highlights It was a full year of learning, growing, getting involved in our community, and eating delicious donuts - 214 to be... Read More

How You’re Doing Video Wrong on Social Media

Published: December 22, 2017 by
How You're Doing Video Wrong on Social Media
By now, we’ve become accustomed to seeing random videos pop up in our news feeds and timelines. It’s hard to remember a time when that wasn’t the case. Video has been the most dominant force in internet advertising since 2011, and it seems like every year since then has been deemed “the year of video.” It’s now been half a... Read More

SEO Questions to Ask Your Digital Agency

Published: December 19, 2017 by and
Seo Questions to ask your digital agency
Search Engine Optimization - everyone tells you it’s important, but everyone has an opinion on how to do it correctly. Not only is having great SEO for your website crucial for your business, it is also essential that it is done correctly and ethically to protect your brand. But how do you ensure that your digital agency is practicing ethical... Read More