Blog - Page 2 of 14

Introducing Greg Morris, BigWing General Manager

Published: July 31, 2018 by BigWing

In May 2018, we bid a fond farewell and a happy retirement to our fearless leader, Marilyn Hoeffner. Marilyn served nearly seven years as our BigWing general manager. Her legacy includes shaping the once very small SEO department of NewsOK into an independent, full-service digital marketing agency of more than 50 team members. While we will greatly miss Marilyn, we’re... Read More

What is the GDPR, and Does It Apply to My Website?

Published: April 25, 2018 by BigWing

In May 2018, the EU's General Data Protection Regulation (GDPR) will bring about one of the greatest changes to data security in the digital era. While it is designed to protect European citizens, it may affect some U.S. businesses. In response, some of our customers have asked us about recent Google notices they have received regarding the European GDPR compliance.... Read More

Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by BigWing

Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

Breaking Up with Your Old Marketing Agency

Published: February 20, 2018 by BigWing

When to Break Up with Your Marketing Agency

Breaking up is hard to do—especially with your marketing agency. Working with a marketing agency long-term can be beneficial for both parties. It allows you to build trust in your agency and function as a partnership. It also allows your agency to become familiar with your brand and focus on campaigns that bring long-term success. However, a bad agency can... Read More

Is PPC Right for Your Industry?

Published: February 15, 2018 by BigWing

How often do you find yourself clicking on the first link when you search for a business or service online? Chances are, you just clicked on an ad created by a paid search campaign. Paid search, or pay-per-click (PPC), marketing is a valuable online advertising strategy that guarantees visibility to your potential customers, but is it a worthwhile investment for... Read More

Digital Marketing Lingo: 50 Terms to Know

Published: January 22, 2018 by BigWing

guy and girl sitting on a couch looking at electronic devices

If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. Between the plethora of acronyms and the seemingly arbitrary terms, it can be hard to know what the heck the folks working on your digital marketing are talking about. Fear not, friends.... Read More

What Yelp’s Crackdown on Solicited Reviews Means for You

Published: January 22, 2018 by Kristin Alsup

Man sitting at a slatted wooden desk with his computer and coffee working on his online reputation management

Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules. Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t... Read More

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