Was Pivoting to Video a Mistake?

Published: November 22, 2019 by
If you’re even tangentially connected to marketing or media, you’ve heard of, and maybe been personally victimized by, the grand Facebook video scandal. You know, the one where Facebook knowingly inflated their video metrics up to 900%, which caused advertisers and media companies to switch strategies, change budgets, and restructure departments, only to find out that the changes were in... Read More

Meme Literacy in the Age of Branded Content

Published: November 22, 2019 by
It's not enough to be online anymore. You have to be, as Twitter affectionately calls it, “very online.” Very online includes being up to date with what the teenagers are doing, decoding the latest meme that’s making the rounds (without googling it), and, if you’re a marketer, subtly and lovingly weaving the crazy and funny parts of the internet into... Read More

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the Fast Food sector. Not only that, they did it four years ago on the most unlikely network: Twitter. What they did was mind-blowing and it wasn't part of... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what to make of the wide-ranging scope and reach of these curators of experience and endorsers of brands? How do they fit into your campaigns? Where can you find... Read More

How to Become an Expert Visual Storyteller with Video in 2019

Published: May 12, 2019 by
woman in front of a video camera with these words overtop the photo: how to become an expert visual storyteller with video in 2019
We've been hearing for years now that video is the future of not just social media, but advertising as a whole. So far those predictions seem right on the money as consumers crave the constant hits of dopamine shot into our brains via our eye receptacles that watching billions of hours of video content provides. Much like social, the landscape... Read More

Paid Search Isn’t a Solution to Every Business Problem

Published: May 12, 2019 by
“Paid search isn’t a solution to every business problem.” That statement might raise a few eyebrows; however, it doesn’t mean it’s wrong. Paid search (Google Ads, Microsoft Advertising, and social media ads) can get relevant people to your door at varying levels of efficiency depending on what platform you are running them on, what your goals are, and what budget... Read More

Creating Your Own Schema Markup

Published: March 17, 2019 by
person pointing to the screen of their laptop with these words over the photo: creating your own schema markup
“There’s schema for that” has become the new “there’s an app for that” in the SEO world. As the SEO practice continues to grow, more and more schema markup is being discovered and developed. There’s schema markup for nearly every business type, recipe, reviews, products on ecommerce, your dog. That last one I haven’t seen but give it a few... Read More

Throwing Shade: The New Reality in Ad/Reputation Management

Published: March 3, 2019 by
One of the rising trends we’ve seen early in 2019 is major brands taking aim at their competitors as a means to prove their worth to customers. In the past, a little passive aggressive copy would go a long way to intimate superiority over one’s rivals. However, 2019 is potentially ushering in a new age of what is acceptable. Major... Read More

Crisis Social Media Planning: Your Fans and You

Published: March 3, 2019 by
Woman fretting with hands clasped in front of face
Far too many brands don't concern themselves with a crisis until they have one on their doorstep. With the ever-increasing microscope of social media amplifying bad situations and making them worse by the second, this means by the time you have a situation brewing, it may already be too late. The brands that do have a crisis plan for publicity... Read More

Click Fraud: What It Is and How To Prevent It

Published: March 3, 2019 by
Hand placed on mouse
Over the years, more clients than I can count have come to me – BigWing’s director of paid search – and asked this very same question: “What keeps people from running up my costs and me from throwing all my money down the drain?” In other words, how do you keep click fraud from happening? Now, click fraud isn’t just... Read More