Optimizing Your Website’s Personality

Published: January 26, 2015 by
I routinely assign personalities to inanimate objects. I don’t know why, but I’ve been that way ever since I was a child. I treat websites no differently. If you’re willing to use your imagination for a bit, I’ll show you how treating your website like a person can be the first step to improving your conversion rate. Imagine that your... Read More

How Social Media Can Kill Your Content

Published: January 26, 2015 by
You wrote an excellent piece of content. Good for you. You posted the excellent piece of content on your blog. Good for you. You posted the same piece of content on your Facebook, LinkedIn, Google+ and LiveJournal. Bad for you. With new social media platforms rapidly spawning from the infinite black abyss that is the Internet, it can be tempting... Read More

Don’t Leave Your Instagram Followers Hanging…

Published: January 26, 2015 by
This past weekend, I attended the Paseo Arts Festival in Oklahoma City – the festival is in its 37th year of existence and one of the largest events of its kind held in Oklahoma.  Fortunately for the thousands of art enthusiasts and curious Memorial Day Weekenders, the devastating storms that occurred earlier in the week failed to deter hundreds of... Read More

Remember Important Birthdays With Memorable Passwords

Published: January 26, 2015 by
I have a terrible memory for birthdays, anniversaries,  dates and other inconvenient pieces of data like passwords. Except birthdays aren't inconvenient pieces of data, at least not the once a year when they roll around. If you forget and important date like your kid's birthday you're going to feel terrible, and rightly so.  Passwords are pretty important too. So how... Read More

Hire an SEO Specialist: How to Land a Search Expert

Published: January 26, 2015 by
skiils needed for SEO
More and more companies are looking to onboard SEO specialists as they realize the significant return on investment they can get from hiring search engine optimization in-house. About twice as many of the SEOs at Mozcon this year reported being in-house SEOs as last year. With more employers looking to hire SEO experts it's no wonder that the talent pool... Read More

The Importance of Political SEO

Published: January 26, 2015 by
Twenty years of political campaign websites It’s been thirty years since Al Gore “took the initiative in creating the Internet," twenty years since Bill Clinton and Bob Dole launched the first presidential campaign websites, a decade since Howard Dean first embraced social networking to mobilize supporters, and over five years since Ron Paul raised $6 million in one day with... Read More

Don’t 301 Redirect a Link Penalty to Your Healthy Site – It’s the Law

Published: January 26, 2015 by
Recently we've been having challenging conversations with one of our clients. They've seen significant drops in search engine rank and traffic. Their exposure to search traffic graph on SEMRush looks like this:   Find Law – not a good SEO service We've been bailing water on their website since day one. We won the business away from Find Law, a lawyer... Read More