Improve Social Media Reach With These 3 Trends

Published: February 23, 2015 by
It’s 2015. Facebook is now bigger than the largest country on the Earth – 1.4 billion users log in each month, narrowly edging the population of China. Most small businesses are coming on board by creating Facebook pages. Many are working to establish a social media presence for their brand, and the importance of a sound social media strategy can’t be... Read More

How To Write For The Digital Medium

Published: February 16, 2015 by
Writing For Digital Medium
How do you write for the digital medium? What methods should be used when writing specifically for the Internet? How many questions can I ask at the beginning of an article? Two of these three questions will be answered in this blog post. (Here’s a hint: I’ve used two tactics in this article already that I’ll explain below). Tips For... Read More

How To Promote an Event/Trade Show Online

Published: February 9, 2015 by and
OKC Home + Garden Show | Emerald Springs Spas
What’s your trade show marketing strategy? Send out direct mail pieces, buy a bunch of giveaway items, and hope your sales team can drum up new leads? It’s time to stop throwing away money. Smart digital marketing can reduce pre-show expenses, and make potential customers more likely to convert -- all before they set foot on the show floor. Know... Read More

BigWing + Google Partners = Breakfast with Google

Published: February 2, 2015 by
Breakfast with Google
Breakfast is the most important meal of the day-- especially when you mix in Google Evangelists sprinkled with BigWing experts and wash it down with yummy Starbucks coffee. BigWing hosted a "Breakfast with Google" event on Jan. 29 at the Chesapeake Boathouse in OKC for local businesses. It was carbo-loaded with timely information on how your business can win in the digital... Read More

Big Things Ahead For BigWing

Published: January 28, 2015 by
BigWing Team with a birthday cake
It’s exciting times at BigWing – formerly known as OPUBCO Digital Marketing Services. We are ready to enter the next chapter in our journey with the launch of BigWing. It’s the same great online marketing service with the same great people, and we are still part of The Oklahoman family. Why the name change? The Oklahoman is focused on Oklahoma... Read More

Google Paid Search: Easy to Drive, Difficult to Win the Race

Published: January 27, 2015 by
Formula one car: Sebastian Vettel driving Red Bull car
Many people think paid search is easy, and in one sense it is. Google will easily give you the keys to your brand new AdWords account and set you free to drive on the road like a 16-year old with a new high-powered sports car. If you were anything like me, you might have taken a few risks as a... Read More

BREAKING: Consumers care about online reviews

Published: January 26, 2015 by
Man giving thumbs up by computer
Consumers are jumping on the online review bandwagon at a record pace. Is your business ready? Online Reviews are pretty darn important. There is no getting around it. I won’t even pick out a snow cone stand without knowing which one has the best rated virgin strawberry daiquiri around. When I crave girly flavored ice shavings, I want the best. This trend is... Read More

What SEO is Not

Published: January 26, 2015 by
If you've been on our site, you already know what SEO is, but a quick review is in order: "SEO is a measurable effort to increase the rankings of specific keywords on specific pages of your web site. It's not a matter of opinion: SEO is reproducible and testable." So we know what SEO is. What SEO is not: SEO... Read More

Web Strategy 101: Why Isn’t Your Website Offering Anything?

Published: January 26, 2015 by
For many small service-based business owners, the purposes of a website seem simple—tell people what we do, tell them who we are and show them where to find us. Obviously this alone will convince visitors to choose your widget service over the millions of other widget services, right? To quote my friend David Christopher—“Rubbish.” A brochure website with no offer... Read More

A Cure for the (Not Provided) Blues

Published: January 26, 2015 by
blues singer shadow
  Every SEO seems to be up in arms about the rise of not provided keywords in Google's reporting. I don't think that your reporting has to suffer. And I’ll show you why. It’s all about perspective If you operate an SEO agency that reports traffic increases for a set of keywords as a measure of your clients’ success, I... Read More