#Authority2015 recap

Published: June 19, 2015 by and
Joanna Lord at Rainmaker Conference featured image
BigWing sent two content marketers to Copyblogger’s Authority Rainmaker Conference in Denver, CO in May. Audrey Dodgen and Rachel Cunningham came back with some key takeaways to pass along to their teams, and we wanted to share them with our BigWing readers as well. Don’t change who you are. Become more of who you are. – Sally Hogshead Not every... Read More

Behind The Screen: PR Outreach in the 21st Century

Published: May 4, 2015 by
We were born to operate behind screens. Well, at least my generation was. It’s 2015 and I’m 26 years old (almost 27), and I feel more comfortable sending someone an email or a text message than I do engaging in face-to-face small talk. I’m sure there are 26-year-olds in the world that absolutely love networking (and all other in-person forms... Read More

Creating and Using Pinterest Rich Pins for Marketing

Published: April 24, 2015 by
The power of Pinterest among women ages 16 to 34 is something to behold. The visually-rich social platform is a storehouse where more than 40 million active users get recipes, learn DIY ideas, create wish lists, and shop for the trendiest clothes. In other words, if you’re a business or brand, and you’re not marketing on Pinterest--you are missing an... Read More

Creating Visual Content with Canva

Published: April 15, 2015 by
Creating Visual Content with Canva
Good visuals are important to content marketing because we want content to be appealing to readers--not just search engines. I don’t always have time to sit down on Illustrator or Photoshop to create a blog image, so I wanted to review and explain how to use one of my favorite online image tools – Canva. Canva is one of my personal favorites... Read More

Manage WordPress Updates With Easy Updates Manager

Published: April 6, 2015 by
Easy Updates Manager for Wordpress slide
Easy Updates Manager is a WordPress plugin that allows you to easily manage almost every aspect of WordPress updates. You can check out a quick overview video below: Our Love of WordPress At BigWing, the development team loves WordPress. By using and developing with WordPress daily, we inevitably run into pain points where we wish we had this feature, or... Read More

Content Marketers: Becoming a Master Builder

Published: April 1, 2015 by
What makes a good content marketer? Since I started managing our growing team, this has been a burning question.  I've been scouring the land for potential content marketers and they're thin on the ground. This world of content marketing didn't exist [formally] as an industry a few years ago, nor are there degrees in the field. As my colleague, Ruth Burr Reedy,... Read More

What You Need to Know About the Upcoming Google Mobile Update

Published: March 25, 2015 by
Google recently announced that they will start looking at mobile usability when ranking websites in mobile search, meaning that websites without a pleasant, easy-to-use mobile experience may have a harder time showing up for searches performed on mobile devices. Here’s what you need to know: Why the Change? It’s very rare for Google to alert webmasters to a coming change... Read More

Meet & Eat: Best Business Lunch Spots in Downtown OKC

Published: March 17, 2015 by
Breakfast may be the most important meal of the day for many people, but a casual business lunch can be the most important meal of the day for the downtown crowd. It is an opportunity to see and be seen, meet new people, and bond with coworkers on a level that can’t be reached within the office walls. Luckily for... Read More

Google Breakfast: Exploring the Digital Marketing Frontier in Colorado Springs

Published: March 10, 2015 by and
Google Breakfast Experts
Colorado, 1858 – the Pike’s Peak Gold Rush was on, and enterprising pioneers flocked to newly-formed Colorado Springs to find their fortune. Railroads were critical to the growth of Colorado Springs and the American West, just as digital marketing is critical to connecting businesses to their audiences. BigWing took to the road last week to help more than 100 business... Read More

Bringing Offline Marketing Online (Panel Discussion)

Published: March 10, 2015 by
Heritage Room The Oklahoman Building Downtown Oklahoma City SM
Lift Digital Marketing Sessions Date and Time: April 16th, 2015 9:00am - 10:00am Synopsis: The digital marketing industry has spent much of the past decade helping businesses to transition their traditional branding, marketing and public relations efforts into the online sphere.  There's so much change happening and knowledge needed that it may be time to take stock. We've assembled a... Read More