Bringing Offline Marketing Online (Panel Discussion)

Published: March 10, 2015  by 

Lift Digital Marketing Sessions

Date and Time:

April 16th, 2015
9:00am – 10:00am


The digital marketing industry has spent much of the past decade helping businesses to transition their traditional branding, marketing and public relations efforts into the online sphere.  There’s so much change happening and knowledge needed that it may be time to take stock.

We’ve assembled a panel of experts in branding, social media and PR from some of Oklahoma City’s best regarded agencies and companies to help answer the question, “How do I turn my offline marketing efforts into a successful online marketing strategy?”


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Michael Hoang, KM MarketingMike Hoang, KM Marketing LLC:
Mike Hoang is the owner of KM Marketing in Oklahoma City where they focus in digital marketing. They specialize in working with local small to medium sized businesses and partner with over 15 companies in web development and social media. Their work on social media has been showcased on international publications on best practices on marketing. Mike is a on the board of directors for OKC Social, an ambassador for the Oklahoma City Chamber of Commerce, and a member of Leadership OKC’s LOYAL class X.
Follow Mike on Twitter: @mikelhoang

Taylor Ketchum, Jones PRTaylor Ketchum, Jones PR:
Taylor serves as the Integrated Media Manager and Senior Account Executive for Jones Public Relations, managing the consumer marketing accounts, along with the agency’s digital and social media activities. Taylor began her career at Jones PR in 2011. Over the past three and half years she has worked in media relations, social media development and management, community relations and event planning, in the entertainment, technology, public affairs, non-profit and retail sectors. Taylor leads the agency’s consumer and entertainment clients like Verizon Wireless, Harkins Theatres and Armstrong Auditorium.

Taylor graduated from Oklahoma Christian University with a BS in Mass Communications, Public Relations & Advertising. During her free time Taylor enjoys reading, crafting, sewing and helping her husband who coaches soccer at a local high school in OKC.
Follow Taylor on Twitter: @taylorgketchum
Connect on LinkedIn:

Risa Forrester, Oklahoma Christian University:

Risa ForresterRisa Forrester is Oklahoma Christian University’s Vice President for Admissions and Marketing.  Her current role includes oversight of undergraduate admissions operations and recruiting; admissions records; and university marketing and communication. Risa has a bachelor’s degree from OC and a master’s degree from Azusa Pacific University.  Her professional interests include staff and team development, undergraduate marketing, internal marketing and communication, and strategy development.

She serves as Vice-Chair of the Council for Christian Colleges and Universities (CCCU) Commission for Chief Enrollment Officers and is a board member for the Edmond, OK non-profit organization Lilyfield Adoption and Foster Care. Risa enjoys reading, exercise, sports, and travel.  She loves to Thunder Up with husband Tim and watch Star Wars flicks with her Jedi youngling—10 year old son, Cal.
Follow Risa on Twitter: @Risa35

Ruth Burr Reedy, BigWingRuth Burr Reedy, BigWing (Moderator):
Ruth Burr Reedy is an SEO Manager with BigWing, where she drives SEO and inbound marketing strategies. Formerly the Inbound Marketing Lead at, she has been working in SEO since 2006 and has spoken at digital marketing events across the world.
Follow Ruth on Twitter: @ruthburr


The Heritage Room (enter through West entrance on Robinson Ave. and sign in at the front desk)

The Oklahoman, 100 W Main Street, Oklahoma City, OK 73102 (Map)