19 Ideas to Give Your Higher Education Digital Marketing Campaign an A+
Published: June 3, 2017
You aced your exams in undergrad, maybe flew through a few graduate courses and call yourself “master,” and now enjoy the leisurely life of academia. Or, perhaps not. Whether you’ve been in the academic landscape longer than the books in the library or you’ve just jumped onboard your favorite university’s internal team – marketing for a university can be one of the best, and often challenging, situations a marketer will face. Depending on the tone and voice of your organization, you may need to steer toward the serious side, or perhaps you get to experiment with hip lingo and Generation Z speak. Regardless of your organization’s personality, your goal will most likely be the same thing: increase enrollment. At BigWing, we’ve worked for large state schools and small private universities. We’re familiar with the challenges marketers often face in higher ed, but also with the incredible opportunities universities have to create stunning campaigns. Here are a few of the tips, tricks, and ideas we’ve had along the way.