How You’re Doing Video Wrong on Social Media
Published: December 22, 2017
By now, we’ve become accustomed to seeing random videos pop up in our news feeds and timelines. It’s hard to remember a time when that wasn’t the case. Video has been the most dominant force in internet advertising since 2011, and it seems like every year since then has been deemed “the year of video.” It’s now been half a decade and video is showing no signs of slowing down. In fact, video content is expected to be the driving factor behind 85 percent of search traffic by 2019, and account for more than 80 percent of all internet traffic by the year 2020. So yes, we’ve been seeing video content for a long time. But 2017 was the year of video content. As will 2018. And probably 2019. And maybe even 2020, if self-driving cars are still not a thing. Video as a concept is a wave that has yet to crest and it’s not too late to dive in, or even restructure your video strategy. There’s not a surefire method to make quality, engaging videos, but there are some basic problems that can be solved on the ground level.