BigWing was proud to sponsor the very first WordCamp Oklahoma City – a conference for people in the WordPress community to learn together and share ideas.
We attended, we networked, and we learned – and we want to share that new knowledge with you!
Lesson #1: Be a Good Citizen in the WordPress and Tech Community
WordCamp Oklahoma City 2016 kicked off with Aaron Campbell sharing the importance of being a good online citizen, specifically on WordPress. It’s good to remember that behind every area of technology, there are people working behind the scenes.
WordPress plug-in glitching? Remember that there is a person on the other side before you write a nasty message. Know the WordPress community, listen to the developers, and participate.
Lesson #2: Know Your WordPress Audience, and Build Around That
Natasha Martin spoke about marketing for WordPress, and how you can use plug-ins to give your audience the best possible user experience.
“Regardless of how your customer interacts with you on your channels, they’re always the same person. Utilize as many digital marketing platforms as you can to help,” Martin said.
Martin suggests using a MailChimp WordPress plug-in called Chimpy to maximize fluidity between your website and your email campaigns. With Chimpy, you can use information from your e-mail list and send your customers to a customized web page with products that you know that they will like. For example, when visitors sign up for your e-mail list, ask them their favorite color with a multiple choice form.
Then, use Chimpy’s integration to send them to a thank you page full of products in their favorite color. Experience is everything, and the small details make a big difference.
Lesson #3: Accessibility and Security are Key
Two important factors to consider while using WordPress are accessibility and security. Is your website accessible to people who use accessibility features? Speaker Trisha Salas told WordCamp Oklahoma City that accessibility is about giving equal access to everyone and that good HTML is the foundation of accessibility.
Ensure your site has adequate keyboard accessibility and speaking accessibility to aid all of your viewers.
Let’s not forget about security. Gerroald Barron emphasized that WordPress is as secure as you keep it, and there are many ways to keep your site secure. One of which is using a service like LastPass to keep your passwords impossible to guess (and up to 50 characters)!
“If you know your passwords, they’re likely too weak,” Barron said.
That’ll preach. For more information on WordPress security, read this blog on preventing your site from being hacked.
Lesson #4: Strategize Your Website Content
Have you ever wanted to make a buying decision but fall down the rabbit hole of content just to make an educated decision for yourself? Your customers have likely done the same. Good SEO and content marketing can educate potential customers and help them recognize your brand.
Chris Lema spoke to our content marketing and SEO-loving hearts when he told us that “My blog is not written for me. My point is to help the person who showed up from Google.”
“Sometimes we don’t even know what terms to use when we are searching,” Lema said. “It can be a ridiculous amount of work just to name our solution. As we get educated, we learn what options we actually have available.”
Three easy steps to begin the content marketing journey? Stop pushing for the close. Embrace the buyer’s journey. Create a variety of content.
“Blogging is not a dirty word!” said speaker Nile Flores. “Don’t be afraid to push the bar, and create content in as many mediums as possible to reach as large an audience as possible.”
Want more content advice? Check out our recap of Marketing United 2016 for more tips and tricks!
“Ambition is Easy, Everything That Comes After is Hard”
Well said, Marc Gratch.
Gratch wrapped the first WordCamp Oklahoma City with the biggest overall takeaway – make the most out of the WordPress community. Everyone is an expert to someone else, Gratch says, so find your community and learn from them in order to help your website reach its full potential.
“Don’t wait for someone to beg you for help. Be proactive. It takes every one of us helping to move things forward.”
It’s safe to say that the first WordCamp in Oklahoma City was a great success; full of learning and networking. We love being involved in our WordPress community, and we’re already looking forward to the next WordCamp!
Want to be more involved in the OKC WordPress Community?