The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?”
Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to your business, something that will help you determine where you can make your greatest impact.
So how do you decide which social networks you should pursue for your brand? Before you dive in, evaluate this breakdown of opportunities and shortcomings of the most widely-used social platforms for business.
Each one of these social media outlets caters to a different audience.
For example, if you’re a landscaping company with a collection of beautiful photo assets and your target market demographic is between 30-45 years old, Facebook and Pinterest might be the best channels to share your brand’s story because they are both visual platforms geared toward a more mature audience.
If you’re an automotive company trying to reach new prospects, you could use Twitter to tap into conversations about new vehicle makes and models with a specific target audience. You can also use social listening tools to discover what people are saying about the industry, allowing you to embed yourself into the conversation. With Twitter, you can ride hashtag trends and tout industry related news to maximize your reach. The Twitter community values real-time interaction and meaningful connections.
The more authentic interactions you have with your audience, the more your brand will extend its reach and thrive.
Bottom line: It would be ideal if we could all have the bandwidth to be on every social network. But ain’t nobody got time for that. Instead of having a sub-par presence on a ton of different platforms, focus your energy and time investment on being awesome and inspiring on just a couple of social platforms that are truly ideal for your specific business needs.