Was Pivoting to Video a Mistake?
Published: November 22, 2019
If you’re even tangentially connected to marketing or media, you’ve heard of, and maybe been personally victimized by, the grand Facebook video scandal. You know, the one where Facebook knowingly inflated their video metrics up to 900%, which caused advertisers and media companies to switch strategies, change budgets, and restructure departments, only to find out that the changes were in... Read More
