Categories for: Video

Can Students See Your Campus?

Published: April 20, 2020 by
two prospective students walking around a college campus
In the age of the COVID-19 pandemic, online positioning of your brand is more important than ever. Colleges and universities are facing unique challenges during this time, and admissions departments are really struggling. With everyone staying at home, how do you advertise your school and attract new students? Traditional models are now gone. On-campus tours aren’t happening, and many university... Read More

Was Pivoting to Video a Mistake?

Published: November 22, 2019 by
If you’re even tangentially connected to marketing or media, you’ve heard of, and maybe been personally victimized by, the grand Facebook video scandal. You know, the one where Facebook knowingly inflated their video metrics up to 900%, which caused advertisers and media companies to switch strategies, change budgets, and restructure departments, only to find out that the changes were in... Read More

How to Become an Expert Visual Storyteller with Video in 2019

Published: May 12, 2019 by
woman in front of a video camera with these words overtop the photo: how to become an expert visual storyteller with video in 2019
We've been hearing for years now that video is the future of not just social media, but advertising as a whole. So far those predictions seem right on the money as consumers crave the constant hits of dopamine shot into our brains via our eye receptacles that watching billions of hours of video content provides. Much like social, the landscape... Read More