Categories for: Tips and Tricks

The Best Graphic Tools for Your Marketing Utility Belt

Published: November 21, 2016 by
The Best Graphic Tools for Your Marketing Utility Belt
In a world bogged down by an endless amount of web content, digital marketers fear their own material may be lost in the fray.  We all want our content to stand out from the crowd and make lasting impressions with viewers, but even strong content with superb writing can be overlooked and fall to the fate of never being seen.... Read More

Email Marketing Integrity and Automation Best Practices

Published: July 28, 2016 by
Integrity and automation in email marketing
Email is a fantastic way to stay in touch with your customers and get to know their behaviors. It provides a direct line to your customer and is cost-effective. Did you know email marketing has an ROI of about 4,300%, according to the Direct Marketing Association? No, you didn't read that wrong. Create value for your customers with your emails... Read More

5 Things to Know About Using Photos Online

Published: July 26, 2016 by
office chair facing computer on brick wall
“Photo credit: Google” Regardless of what photos you may have splashed across your presentations in high school or college when citing sources, let’s be clear: taking photos from Google Images (and crediting them as such) is not a thing professionals do. It’s not a thing anyone should do, but especially not those who regularly use images for their online work.... Read More

How to Verify Your Facebook Page…and Other Things You Should Be Doing in 2016

Published: February 10, 2016 by
How to verify your facebook page
We’re well into the New Year and you (hopefully) have all of your ducks in a row. Your social media campaign is coasting along nicely. However, with more and more businesses vying for your future customers’ attention, you can’t afford to coast. Ensure you’re doing everything possible to take your social media strategy to the next level with this checklist:... Read More

4 Steps to Take Your Startup From Bland to Grand

Published: November 4, 2015 by
start up office man laptop empty office
Richard Hendricks had a great idea. And a few crazy friends. Who also had great ideas. And great talent. Which didn’t make them any less crazy. Together, they became Piped Piper and Silicon Valley hasn’t been the same since. They’ve done a few things right...although we can’t think of anything right now. What they’ve done wrong, and continue doing wrong,... Read More

Retail Marketing Ideas: Blue Seven in Oklahoma City

Published: October 23, 2015 by
We decided to take a look at Blue Seven, a hip clothing company in Oklahoma City known for their denim and Oklahoma-centric products. We broke our retail marketing ideas down into four sections: Content Ideas, Web Development/SEO, Competitor Outlook, and Link Opportunities. When creating a content strategy, it’s important to brainstorm really awesome content ideas, but it's equally important to find ways to... Read More

Your Conversion Tracking is Lacking: Google Tag Manager Basics

Published: September 23, 2015 by
cute italian greyhound with google tag manager basics over it
As an SEO specialist, I occasionally experience tunnel vision where my clients’ metrics are concerned. If organic traffic is improving, I’ve done my job. Unfortunately, that mindset prevents Google Analytics' potent data set from informing my future decisions on a campaign. Monitoring user behavior delivers a virtually untapped well of information digital marketers can use to both justify our existence to our... Read More

Audio Slideshows: Multimedia storytelling for marketers

Published: September 4, 2015 by
Zoom H4n, Audio Technica shotgun mic, and Sony MDR-7506 earphones for multimedia storytelling and audio slideshows
Your customers are out there. They’re on Facebook, YouTube, and Twitter, watching video after video after video. The problem? You’re not meeting them with engaging visual storytelling. You might be crafting brilliant blog posts, but visual communication is an afterthought. And video? Where do you even start? Welcome to the world of audio slideshows. A mashup of photo essays and... Read More

1 Clever Way to Market an Event

Published: August 28, 2015 by
David Christopher How to Market Your Conference
Every year I use FollowerWonk to compile a list of people who follow 3 or more Confluence conference speakers, to help promote the conference. In the first year we did it, the CTO of Moz called it an "Awesome use of Followerwonk".   This year's post got noticed by the folks at State of Search in Dallas (they made the list),... Read More

Road Map to the Digital Marketing Highway

Published: July 21, 2015 by
Digital Marketing Hwy map
Successfully marketing a business today is confusing and time consuming, no matter the size of the business or the industry it’s in.  Long gone are the days of creating a marketing plan in an hour and calling your local YP and print rep to sign the annual contract. Today, consumers are online checking out reviews on Yelp, Trip Advisor and... Read More