Categories for: Tips and Tricks

5 Reasons Confluence Conference is Worth the Investment

Published: August 31, 2018 by
Dropping your hard-earned dollars on groceries is one thing – food is a necessity, and you know exactly what you’re getting. Buying a ticket to a marketing conference, however? That’s a little risky.  We’re all afraid to spend money when we’re not certain about what we’re getting. Unless you’ve been to a conference before, you may be wondering if they’re... Read More

What is the GDPR, and Does It Apply to My Website?

Published: April 25, 2018 by
In May 2018, the EU's General Data Protection Regulation (GDPR) will bring about one of the greatest changes to data security in the digital era. While it is designed to protect European citizens, it may affect some U.S. businesses. In response, some of our customers have asked us about recent Google notices they have received regarding the European GDPR compliance.... Read More

Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by
A car sits behind a velvet rope with the text: Black Hat Marketing Tactics to Avoid in the Auto Industry
Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

Digital Marketing Lingo: 50 Terms to Know

Published: January 22, 2018 by
guy and girl sitting on a couch looking at electronic devices
If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. Between the plethora of acronyms and the seemingly arbitrary terms, it can be hard to know what the heck the folks working on your digital marketing are talking about. Fear not, friends.... Read More

What Yelp’s Crackdown on Solicited Reviews Means for You

Published: January 22, 2018 by
Man sitting at a slatted wooden desk with his computer and coffee working on his online reputation management
Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules. Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t... Read More

How You’re Doing Video Wrong on Social Media

Published: December 22, 2017 by
How You're Doing Video Wrong on Social Media
By now, we’ve become accustomed to seeing random videos pop up in our news feeds and timelines. It’s hard to remember a time when that wasn’t the case. Video has been the most dominant force in internet advertising since 2011, and it seems like every year since then has been deemed “the year of video.” It’s now been half a... Read More

Ultimate List of Digital Marketing Resources

Published: September 12, 2017 by
Ultimate List of Digital Marketing Resources title overlaying open book
The world of digital marketing is constantly evolving. Sometimes it can feel impossible to keep up. For those just stepping through the Narnia wardrobe into the digital marketing world, the industry can seem daunting. Where do you begin? What resources ring true throughout the decades and what new trends should you explore? For those of us immersed in the industry,... Read More

Navigating Digital Marketing for Health Care Organizations

Published: February 8, 2017 by
Blue stethoscope laying on medical records
You don’t call a lawyer when you need advice about a chronic cough. You wouldn’t go to the hairdresser to help you alter a new dress. No one expects health care providers to understand digital marketing. Enter: BigWing. Digital marketing is our specialty, and we’ve worked with all sorts of health care providers over the years to establish a proven... Read More

The Best Graphic Tools for Your Marketing Utility Belt

Published: November 21, 2016 by and
The Best Graphic Tools for Your Marketing Utility Belt
In a world bogged down by an endless amount of web content, digital marketers fear their own material may be lost in the fray.  We all want our content to stand out from the crowd and make lasting impressions with viewers, but even strong content with superb writing can be overlooked and fall to the fate of never being seen.... Read More

Holiday Marketing Guide for Small Businesses and Elves

Published: November 1, 2016 by
Holiday Marketing Guide for Small Businesses and Elves
What’s your idea of the perfect holiday season? Family gatherings, scrumptious turkey, spinning dreidels, overflowing presents, and a joyful Santa are all popular with most folks. Maybe even a smooch under the mistletoe. But who are we kidding? For small business owners, the holiday season isn’t a time for HO HO HO, it’s a time to SELL SELL SELL. Businesses are increasingly turning online... Read More