Categories for: Social Media

Tips for Launching Your First Instagram Campaign

Published: January 12, 2016 by
tips for launching an instagram ad campaign BigWing
A recent study by Forrester Research found that Instagram users were 58 times more likely to engage with a brand’s post than Facebook users and 120 times more likely than Twitter users. Let the data speak for itself -- if your brand isn't on Instagram, you're missing out on a huge marketing opportunity. Not only should your brand have an active... Read More

Choosing the Ideal Social Media Platform

Published: November 18, 2015 by
The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?” Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to... Read More

Creating and Using Pinterest Rich Pins for Marketing

Published: April 24, 2015 by
The power of Pinterest among women ages 16 to 34 is something to behold. The visually-rich social platform is a storehouse where more than 40 million active users get recipes, learn DIY ideas, create wish lists, and shop for the trendiest clothes. In other words, if you’re a business or brand, and you’re not marketing on Pinterest--you are missing an... Read More

Improve Social Media Reach With These 3 Trends

Published: February 23, 2015 by
It’s 2015. Facebook is now bigger than the largest country on the Earth – 1.4 billion users log in each month, narrowly edging the population of China. Most small businesses are coming on board by creating Facebook pages. Many are working to establish a social media presence for their brand, and the importance of a sound social media strategy can’t be... Read More

How Social Media Can Kill Your Content

Published: January 26, 2015 by
You wrote an excellent piece of content. Good for you. You posted the excellent piece of content on your blog. Good for you. You posted the same piece of content on your Facebook, LinkedIn, Google+ and LiveJournal. Bad for you. With new social media platforms rapidly spawning from the infinite black abyss that is the Internet, it can be tempting... Read More

Don’t Leave Your Instagram Followers Hanging…

Published: January 26, 2015 by
This past weekend, I attended the Paseo Arts Festival in Oklahoma City – the festival is in its 37th year of existence and one of the largest events of its kind held in Oklahoma.  Fortunately for the thousands of art enthusiasts and curious Memorial Day Weekenders, the devastating storms that occurred earlier in the week failed to deter hundreds of... Read More