Categories for: Social Media

Hot Takes from Social Media Marketing World

Published: May 16, 2017 by
aerial shot of attendees of SMMW on patio
In the realm of social media conferences, Social Media Marketing World (SMMW) is the crown jewel. Attendees are treated to the best the industry has to offer in a two-day free-for-all of breakout sessions, parties, speakers, keynotes, and more. My goal was to glean a deeper understanding of the analytical side of Facebook Ads. I left more obsessed with Pinterest, Facebook... Read More

Four Incredibly Useful Features of Sprout Social

Published: February 10, 2017 by
    In a world where everyone has their preference of social media management tools, it can be next to impossible for one tool to distance itself from the pack.  You’ve most likely fallen in love with the tool that you were introduced to first, right?  It’s what you learned on, what you’re comfortable with and, frankly, you don’t feel... Read More

5 Insights to Make Twitter Work for Your Business in 2017

Published: January 9, 2017 by
5 Insights to Make Twitter Work for Your Business in 2017
Long live the little blue bird! Digital marketing blogs and news outlets were all but trumpeting the same sentiment to the masses in 2016, whether it’s based in fact or not: “Twitter is dying.”  A revolving door of execs, further tweaks to the algorithm that made feeds funkier and funkier, decreased user activity — all signs were pointing to inevitable... Read More

Benefiting Your Business with Facebook Live

Published: October 11, 2016 by
Benefiting your business with Facebook Live
We’ve all seen it before – you log in to Facebook, but instead of seeing a regular video in your feed, you see a video that’s happening in real time, right there on your screen. This new feature is called Facebook Live, and it’s making waves in the social media world. Facebook Live isn’t the first live video feature of... Read More

Using Facebook to Generate Direct Leads

Published: June 15, 2016 by
man shouting in megaphone
Did you know that you can capture leads for your company directly through Facebook? Facebook has introduced a new advertising tool, Facebook Lead Generation, which allows viewers to subscribe to your company directly from their news feed. How Facebook Lead Generation Works Lead Generation Ads allow businesses to collect information from prospects on Facebook in just a couple of clicks.... Read More

How to Verify Your Facebook Page…and Other Things You Should Be Doing in 2016

Published: February 10, 2016 by
How to verify your facebook page
We’re well into the New Year and you (hopefully) have all of your ducks in a row. Your social media campaign is coasting along nicely. However, with more and more businesses vying for your future customers’ attention, you can’t afford to coast. Ensure you’re doing everything possible to take your social media strategy to the next level with this checklist:... Read More

Tips for Launching Your First Instagram Campaign

Published: January 12, 2016 by
tips for launching an instagram ad campaign BigWing
A recent study by Forrester Research found that Instagram users were 58 times more likely to engage with a brand’s post than Facebook users and 120 times more likely than Twitter users. Let the data speak for itself -- if your brand isn't on Instagram, you're missing out on a huge marketing opportunity. Not only should your brand have an active... Read More

Choosing the Ideal Social Media Platform

Published: November 18, 2015 by
The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?” Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to... Read More

Creating and Using Pinterest Rich Pins for Marketing

Published: April 24, 2015 by
The power of Pinterest among women ages 16 to 34 is something to behold. The visually-rich social platform is a storehouse where more than 40 million active users get recipes, learn DIY ideas, create wish lists, and shop for the trendiest clothes. In other words, if you’re a business or brand, and you’re not marketing on Pinterest--you are missing an... Read More

Improve Social Media Reach With These 3 Trends

Published: February 23, 2015 by
It’s 2015. Facebook is now bigger than the largest country on the Earth – 1.4 billion users log in each month, narrowly edging the population of China. Most small businesses are coming on board by creating Facebook pages. Many are working to establish a social media presence for their brand, and the importance of a sound social media strategy can’t be... Read More