Categories for: Social Media

Was Pivoting to Video a Mistake?

Published: November 22, 2019 by
If you’re even tangentially connected to marketing or media, you’ve heard of, and maybe been personally victimized by, the grand Facebook video scandal. You know, the one where Facebook knowingly inflated their video metrics up to 900%, which caused advertisers and media companies to switch strategies, change budgets, and restructure departments, only to find out that the changes were in... Read More

Meme Literacy in the Age of Branded Content

Published: November 22, 2019 by
It's not enough to be online anymore. You have to be, as Twitter affectionately calls it, “very online.” Very online includes being up to date with what the teenagers are doing, decoding the latest meme that’s making the rounds (without googling it), and, if you’re a marketer, subtly and lovingly weaving the crazy and funny parts of the internet into... Read More

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the Fast Food sector. Not only that, they did it four years ago on the most unlikely network: Twitter. What they did was mind-blowing and it wasn't part of... Read More

Throwing Shade: The New Reality in Ad/Reputation Management

Published: March 3, 2019 by
One of the rising trends we’ve seen early in 2019 is major brands taking aim at their competitors as a means to prove their worth to customers. In the past, a little passive aggressive copy would go a long way to intimate superiority over one’s rivals. However, 2019 is potentially ushering in a new age of what is acceptable. Major... Read More

Crisis Social Media Planning: Your Fans and You

Published: March 3, 2019 by
Woman fretting with hands clasped in front of face
Far too many brands don't concern themselves with a crisis until they have one on their doorstep. With the ever-increasing microscope of social media amplifying bad situations and making them worse by the second, this means by the time you have a situation brewing, it may already be too late. The brands that do have a crisis plan for publicity... Read More

Which Digital Marketing Trends Are You Watching in 2019?

Published: January 31, 2019 by
calendar in the background with the signature blue wash over the headline about marketing trends in 2019 from BigWing
When we typed the title of this post into Google’s search bar, more than 98 million results popped into view within 0.65 seconds. That’s equal to one result for every person living in California, Texas, Florida, Washington, and Wyoming combined (give or take a few). Current digital marketing trends are incredibly popular topics. If we could gaze into our crystal... Read More

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level as YouTube. Even though YouTube can be viewed on desktops, most YouTube content is viewed on mobile devices. IGTV targets this same audience with a twist: all videos... Read More

Three Steps to Smarter Ad Spends With the Facebook Pixel

Published: May 22, 2018 by
Three Steps to Smarter Ad Spends With the Facebook Pixel
With so many options for where to market your business online, the task of choosing the right medium can sometimes feel daunting. Do you dump tons of money in AdWords to bid on keywords for your business or do you go wild on Facebook with more ad objectives than you can handle? Luckily, through the power of Facebook Business Manager,... Read More

What is a Digital Marketing Audit?

Published: May 9, 2018 by
Up close picture of a computer screen showing the search engine screen to showcase digital marketing audit
When you’re looking for the correct way to boost your business into digital marketing, or if you feel like the digital marketing strategy needs a breath of fresh air, it’s probably time for a digital marketing audit. When executed correctly, a digital marketing audit can provide you with the answers to what you could be doing to improve your ongoing... Read More

Valentine’s Day Cards for the Digital Marketer in Your Life

Published: February 12, 2018 by
Valentine's Day Cards for the Digital Marketer in Your Life
  Ah, February…love and last minute Valentine’s Day cards are in the air. If you don’t yet have a card for the digital marketer in your life, these sharable puns have got your back. Whether you’re ready for a wedding hashtag or just want to show someone you care, there’s a perfect card for you. Much love this Valentine’s Day... Read More