Categories for: Social Media

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level as YouTube. Even though YouTube can be viewed on desktops, most YouTube content is viewed on mobile devices. IGTV targets this same audience with a twist: all videos... Read More

Three Steps to Smarter Ad Spends With the Facebook Pixel

Published: May 22, 2018 by
Three Steps to Smarter Ad Spends With the Facebook Pixel
With so many options for where to market your business online, the task of choosing the right medium can sometimes feel daunting. Do you dump tons of money in AdWords to bid on keywords for your business or do you go wild on Facebook with more ad objectives than you can handle? Luckily, through the power of Facebook Business Manager,... Read More

What is a Digital Marketing Audit?

Published: May 9, 2018 by
Up close picture of a computer screen showing the search engine screen to showcase digital marketing audit
When you’re looking for the correct way to boost your business into digital marketing, or if you feel like the digital marketing strategy needs a breath of fresh air, it’s probably time for a digital marketing audit. When executed correctly, a digital marketing audit can provide you with the answers to what you could be doing to improve your ongoing... Read More

How You’re Doing Video Wrong on Social Media

Published: December 22, 2017 by
How You're Doing Video Wrong on Social Media
By now, we’ve become accustomed to seeing random videos pop up in our news feeds and timelines. It’s hard to remember a time when that wasn’t the case. Video has been the most dominant force in internet advertising since 2011, and it seems like every year since then has been deemed “the year of video.” It’s now been half a... Read More

Social Media Questions to Ask Your Digital Agency

Published: August 24, 2017 by , and
apple computer open to social media site
Making the decision to entrust your brand to a third-party agency is a big decision. A great digital marketing agency can help you maximize your online presence and reach your customers where they’re at online.  BUT, before choosing an agency, it’s important to do your research and ask the right questions. In our new series “Questions to Ask Your Digital... Read More

Hot Takes from Social Media Marketing World

Published: May 16, 2017 by
aerial shot of attendees of SMMW on patio
In the realm of social media conferences, Social Media Marketing World (SMMW) is the crown jewel. Attendees are treated to the best the industry has to offer in a two-day free-for-all of breakout sessions, parties, speakers, keynotes, and more. My goal was to glean a deeper understanding of the analytical side of Facebook Ads. I left more obsessed with Pinterest, Facebook... Read More

Beginner’s Guide to Social Media for Small Businesses

Published: May 4, 2017 by , and
Social Media Guide for Small Business
The first week of May is National Small Business Week, which recognizes the social and economic contributions of America’s entrepreneurs and small business owners. At BigWing, we love to support and help educate our local OKC small businesses. So, we’re celebrating this week with a Beginner’s Guide to Social Media tailored specifically for small business owners. As a small business... Read More

Four Incredibly Useful Features of Sprout Social

Published: February 10, 2017 by
    In a world where everyone has their preference of social media management tools, it can be next to impossible for one tool to distance itself from the pack.  You’ve most likely fallen in love with the tool that you were introduced to first, right?  It’s what you learned on, what you’re comfortable with and, frankly, you don’t feel... Read More

5 Insights to Make Twitter Work for Your Business in 2017

Published: January 9, 2017 by
5 Insights to Make Twitter Work for Your Business in 2017
Long live the little blue bird! Digital marketing blogs and news outlets were all but trumpeting the same sentiment to the masses in 2016, whether it’s based in fact or not: “Twitter is dying.”  A revolving door of execs, further tweaks to the algorithm that made feeds funkier and funkier, decreased user activity — all signs were pointing to inevitable... Read More