Categories for: SEO

A Look at Moz Local: Tips from a Local SEO Expert

Published: July 12, 2016 by and
toy car driving on map, local SEO explanation
Our friends at Moz know what’s up when it comes to getting your website noticed. One of Moz’s helpful tools, which addresses an often-overlooked part of online marketing and SEO, is their Moz Local software. We chatted with BigWing’s in-house Local SEO expert, Gina Jennings, to figure out what’s so great about Moz Local and why we recommend it to... Read More

The Beginner’s Guide to Accelerated Mobile Pages

Published: March 7, 2016 by
The Beginners Guide to Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) have been generating buzz in the digital marketing world lately. However, a quick search doesn’t reveal much except bits of code and articles filled with industry slang. Until now. We’re here to tell you everything you need to know about Accelerated Mobile Pages and why you should care about them, without the jargon and technical details.... Read More

Your Conversion Tracking is Lacking: Google Tag Manager Basics

Published: September 23, 2015 by
cute italian greyhound with google tag manager basics over it
As an SEO specialist, I occasionally experience tunnel vision where my clients’ metrics are concerned. If organic traffic is improving, I’ve done my job. Unfortunately, that mindset prevents Google Analytics' potent data set from informing my future decisions on a campaign. Monitoring user behavior delivers a virtually untapped well of information digital marketers can use to both justify our existence to our... Read More

Hiring an SEO Professional for Your Business

Published: August 27, 2015 by
tips for hiring an SEO specialist
A guide to hiring qualified SEO professionals for business owners and marketers. When you're ready to grow your business by drawing in more customers, it's time to improve your website to make it work harder for you. If your site isn’t being easily found and understood by Google or other search engines, there is no way it’ll get in front of the... Read More

What You Need to Know About the Upcoming Google Mobile Update

Published: March 25, 2015 by
Google recently announced that they will start looking at mobile usability when ranking websites in mobile search, meaning that websites without a pleasant, easy-to-use mobile experience may have a harder time showing up for searches performed on mobile devices. Here’s what you need to know: Why the Change? It’s very rare for Google to alert webmasters to a coming change... Read More

What SEO is Not

Published: January 26, 2015 by
If you've been on our site, you already know what SEO is, but a quick review is in order: "SEO is a measurable effort to increase the rankings of specific keywords on specific pages of your web site. It's not a matter of opinion: SEO is reproducible and testable." So we know what SEO is. What SEO is not: SEO... Read More

A Cure for the (Not Provided) Blues

Published: January 26, 2015 by
blues singer shadow
  Every SEO seems to be up in arms about the rise of not provided keywords in Google's reporting. I don't think that your reporting has to suffer. And I’ll show you why. It’s all about perspective If you operate an SEO agency that reports traffic increases for a set of keywords as a measure of your clients’ success, I... Read More

Hire an SEO Specialist: How to Land a Search Expert

Published: January 26, 2015 by
skiils needed for SEO
More and more companies are looking to onboard SEO specialists as they realize the significant return on investment they can get from hiring search engine optimization in-house. About twice as many of the SEOs at Mozcon this year reported being in-house SEOs as last year. With more employers looking to hire SEO experts it's no wonder that the talent pool... Read More

The Importance of Political SEO

Published: January 26, 2015 by
Twenty years of political campaign websites It’s been thirty years since Al Gore “took the initiative in creating the Internet," twenty years since Bill Clinton and Bob Dole launched the first presidential campaign websites, a decade since Howard Dean first embraced social networking to mobilize supporters, and over five years since Ron Paul raised $6 million in one day with... Read More

Don’t 301 Redirect a Link Penalty to Your Healthy Site – It’s the Law

Published: January 26, 2015 by
Recently we've been having challenging conversations with one of our clients. They've seen significant drops in search engine rank and traffic. Their exposure to search traffic graph on SEMRush looks like this:   Find Law – not a good SEO service We've been bailing water on their website since day one. We won the business away from Find Law, a lawyer... Read More