Categories for: SEO

Creating Your Own Schema Markup

Published: March 17, 2019 by
person pointing to the screen of their laptop with these words over the photo: creating your own schema markup
“There’s schema for that” has become the new “there’s an app for that” in the SEO world. As the SEO practice continues to grow, more and more schema markup is being discovered and developed. There’s schema markup for nearly every business type, recipe, reviews, products on ecommerce, your dog. That last one I haven’t seen but give it a few... Read More

Which Digital Marketing Trends Are You Watching in 2019?

Published: January 31, 2019 by
calendar in the background with the signature blue wash over the headline about marketing trends in 2019 from BigWing
When we typed the title of this post into Google’s search bar, more than 98 million results popped into view within 0.65 seconds. That’s equal to one result for every person living in California, Texas, Florida, Washington, and Wyoming combined (give or take a few). Current digital marketing trends are incredibly popular topics. If we could gaze into our crystal... Read More

Your Guide to Local SEO

Published: October 3, 2018 by
A computer, notebooks, and a drawing covered in a blue wash with the title "Your Guide to Local SEO"
Can potential customers find you online? Having a local presence on the internet is an invaluable asset in the digital world. It opens you up to a new realm of potential customers. The best part of local SEO is that customers are looking for you, not the other way around. All the major search engines have created their own local... Read More

What is a Digital Marketing Audit?

Published: May 9, 2018 by
Up close picture of a computer screen showing the search engine screen to showcase digital marketing audit
When you’re looking for the correct way to boost your business into digital marketing, or if you feel like the digital marketing strategy needs a breath of fresh air, it’s probably time for a digital marketing audit. When executed correctly, a digital marketing audit can provide you with the answers to what you could be doing to improve your ongoing... Read More

What Yelp’s Crackdown on Solicited Reviews Means for You

Published: January 22, 2018 by
Man sitting at a slatted wooden desk with his computer and coffee working on his online reputation management
Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules. Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t... Read More

Technical vs Creative Agencies

Published: January 16, 2018 by
two desktop computers and laptop on a desk with coffee mug and succulents
Traditional & Creative Agencies What's the difference? Large and one vertical agencies usually offer one-size-fits-all packages that are easy to sell and implement quickly. They often automate many of their processes for efficiency. For example, if a traditional agency does offer SEO, the keyword research is likely templated for each industry or business vertical except for a few variables. If... Read More

SEO Questions to Ask Your Digital Agency

Published: December 19, 2017 by
Seo Questions to ask your digital agency
Search Engine Optimization - everyone tells you it’s important, but everyone has an opinion on how to do it correctly. Not only is having great SEO for your website crucial for your business, it is also essential that it is done correctly and ethically to protect your brand. But how do you ensure that your digital agency is practicing ethical... Read More

Everything is Local with BigWing Local SEO

Published: March 21, 2017 by
Atlas of the united states road style map
“We’ve done Local Search Engine Optimization (SEO) for small and enterprise clients across the country – from California to New York and several places in between,” Gina Jennings, local SEO specialist says. “So you could say everything is local for BigWing.” Local SEO is unique. While it is part of the SEO toolkit for digital marketing, it affects how people... Read More

How a Digital Agency Does Health Care

Published: October 26, 2016 by
stethoscope next to laptop
Trust us; we’re (not actual) doctors. But we can help doctors and health care providers get connected to more patients, which is a win-win for everyone, right? We’ve worked with health care providers large and small, from comprehensive health systems to specialized clinics. We’ve also taken the care to make sure our team is HIPAA compliant so we can avoid... Read More

A Look at Moz Local: Tips from a Local SEO Expert

Published: July 12, 2016 by and
toy car driving on map, local SEO explanation
Our friends at Moz know what’s up when it comes to getting your website noticed. One of Moz’s helpful tools, which addresses an often-overlooked part of online marketing and SEO, is their Moz Local software. We chatted with BigWing’s in-house Local SEO expert, Gina Jennings, to figure out what’s so great about Moz Local and why we recommend it to... Read More