Categories for: Paid Advertising

Over the years, more clients than I can count have come to me – BigWing’s director of paid search – and asked this very same question: “What keeps people from running up my costs and me from throwing all my money down the drain?” In other words, how do you keep click fraud from happening? Now, click fraud isn’t just... Read More

How often do you find yourself clicking on the first link when you search for a business or service online? Chances are, you just clicked on an ad created by a paid search campaign. Paid search, or pay-per-click (PPC), marketing is a valuable online advertising strategy that guarantees visibility to your potential customers, but is it a worthwhile investment for... Read More

On October 4, 2017, Google AdWords notified advertisers in their AdWords accounts and on Twitter that a change had been implemented in the daily handing of ad budgets. This after-the-fact announcement has resulted in some challenges to advertisers and their marketing partners. Google has always utilized a “daily overage” strategy to help advertisers “get that extra click” when budget allowed... Read More

When you think of marketing campaigns for law offices, what’s the first thought that comes to mind? Is it the billboards you see along the interstate with horribly catchy taglines? Or is it the late night commercials asking if “you or a loved one have been injured” in some horrific way? Marketing has changed over the years, and traditional legal... Read More

Content marketing and social media get the creative rap in digital marketing. Both are visual and lend themselves to plenty forms of expression – but they’re not the only channels of marketing to use the right-brain.  Pay-per-click (PPC) and display advertising get to flex their creative muscles more often than you might think. Yes, PPC and display advertising are often data... Read More

In 2015, 64 percent of users searched on Google and 33 percent of users searched on Bing and Yahoo, according to Search Engine Land. “Do you want to ignore every third person that comes to your business's door?” asked Bill Martin, our Director of Search Marketing here at BigWing. “Because that’s exactly what you’re doing if you’re disregarding Bing.” If... Read More

Have you ever been surfing the web and seen a banner ad for a product you recently searched for or a branded website you’ve recently visited? This didn’t happen by coincidence, you’ve been retargeted. Search & site retargeting allows businesses to target users who have expressed an interest in your product. Whether a user has searched for similar products/services, such as... Read More

Many people think paid search is easy, and in one sense it is. Google will easily give you the keys to your brand new AdWords account and set you free to drive on the road like a 16-year old with a new high-powered sports car. If you were anything like me, you might have taken a few risks as a... Read More