Categories for: Marketing Strategy

10 Tips for Digitally Marketing Your New Restaurant like a Boss

Published: July 5, 2017 by
wooden table with several tapas dishes with a hand holding a chip about to get some dip
Your dream of delighting the crowd with culinary masterpieces is finally coming true. The Grand Opening date is circled in red on the calendar. Now, it is time to bring in the crowd. But where do you find the crowd? There’s So Much to Do, Where to Start? Putting together a digital marketing strategy can be a bit daunting, but... Read More

19 Ideas to Give Your Higher Education Digital Marketing Campaign an A+

Published: June 3, 2017 by
19 Ideas to Give Your Higher Education Digital Marketing an A+
You aced your exams in undergrad, maybe flew through a few graduate courses and call yourself “master,” and now enjoy the leisurely life of academia. Or, perhaps not. Whether you’ve been in the academic landscape longer than the books in the library or you’ve just jumped onboard your favorite university’s internal team - marketing for a university can be one... Read More

Approaching Digital Purposefully: What I Learned at Boston’s Content Marketing Conference

Published: May 30, 2017 by
silhouette of Boston skyline
Too much meaningless noise exists on the internet, and Content Marketing Conference by Writer Access is here to change that. I flew to Boston, notepad and camera in hand, to learn from the best this industry-within-an-industry has to offer (and to consume a few lobster rolls along the way). A common thread (creating purposeful content) wove itself through the three... Read More

Navigating Digital Marketing for Health Care Organizations

Published: February 8, 2017 by
Blue stethoscope laying on medical records
You don’t call a lawyer when you need advice about a chronic cough. You wouldn’t go to the hairdresser to help you alter a new dress. No one expects health care providers to understand digital marketing. Enter: BigWing. Digital marketing is our specialty, and we’ve worked with all sorts of health care providers over the years to establish a proven... Read More

New Year, New Strategy: Making Your Marketing Dollars Go Further in 2017

Published: December 12, 2016 by
New Year New Strategy
In the blink of an eye, another year has passed and the time has come to celebrate the holidays, dream up new resolutions for the upcoming year, and strategize your 2017 marketing plans, of course! When you have a limited marketing budget to work with, it can be difficult to keep up with the ever-evolving digital trends – making it... Read More

How a Digital Agency Does Health Care

Published: October 26, 2016 by
stethoscope next to laptop
Trust us; we’re (not actual) doctors. But we can help doctors and health care providers get connected to more patients, which is a win-win for everyone, right? We’ve worked with health care providers large and small, from comprehensive health systems to specialized clinics. We’ve also taken the care to make sure our team is HIPAA compliant so we can avoid... Read More

Choosing the Ideal Social Media Platform

Published: November 18, 2015 by
The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?” Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to... Read More

Road Map to the Digital Marketing Highway

Published: July 21, 2015 by
Digital Marketing Hwy map
Successfully marketing a business today is confusing and time consuming, no matter the size of the business or the industry it’s in.  Long gone are the days of creating a marketing plan in an hour and calling your local YP and print rep to sign the annual contract. Today, consumers are online checking out reviews on Yelp, Trip Advisor and... Read More

Web Strategy 101: Why Isn’t Your Website Offering Anything?

Published: January 26, 2015 by
For many small service-based business owners, the purposes of a website seem simple—tell people what we do, tell them who we are and show them where to find us. Obviously this alone will convince visitors to choose your widget service over the millions of other widget services, right? To quote my friend David Christopher—“Rubbish.” A brochure website with no offer... Read More

Optimizing Your Website’s Personality

Published: January 26, 2015 by
I routinely assign personalities to inanimate objects. I don’t know why, but I’ve been that way ever since I was a child. I treat websites no differently. If you’re willing to use your imagination for a bit, I’ll show you how treating your website like a person can be the first step to improving your conversion rate. Imagine that your... Read More