Categories for: Marketing Strategy

5 Reasons Confluence Conference is Worth the Investment

Published: August 31, 2018 by Maggie Marshall

Dropping your hard-earned dollars on groceries is one thing – food is a necessity, and you know exactly what you’re getting. Buying a ticket to a marketing conference, however? That’s a little risky. We’re all afraid to spend money when we’re not certain about what we’re getting. Unless you’ve been to a conference before, you may be wondering if they’re... Read More

Lift Session Recap: Why Inclusivity Matters in Marketing

Published: August 24, 2018 by Maggie Marshall

A photo of five people smiling with a blue wash and text that reads "why inclusivity matters in marketing"

By Emily Tackett At its best, inclusive marketing invites different perspectives to the planning table, speaks to marginalized audiences, and makes all potential customers feel valued. At its worst, it is culturally insensitive and exploits the groups it's aiming to reach. Sadly, the latter is the norm. Despite the social, consumer, and financial benefits of inclusivity, brands have been slow... Read More

What is the GDPR, and Does It Apply to My Website?

Published: April 25, 2018 by Michaela Wheatley

In May 2018, the EU's General Data Protection Regulation (GDPR) will bring about one of the greatest changes to data security in the digital era. While it is designed to protect European citizens, it may affect some U.S. businesses. In response, some of our customers have asked us about recent Google notices they have received regarding the European GDPR compliance.... Read More

Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by Miranda Hodge

Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

Breaking Up with Your Old Marketing Agency

Published: February 20, 2018 by Sarah Roy

When to Break Up with Your Marketing Agency

Breaking up is hard to do—especially with your marketing agency. Working with a marketing agency long-term can be beneficial for both parties. It allows you to build trust in your agency and function as a partnership. It also allows your agency to become familiar with your brand and focus on campaigns that bring long-term success. However, a bad agency can... Read More

BigWing Connect for Small Businesses

Published: November 7, 2017 by Jill Hogue

we're open sign hanging in door of small business

BigWing is excited to officially launch BigWing Connect, our strategic solution for small-business digital marketing. Connect will help small businesses improve their digital footprint with a smaller budget. The services offered through Connect can help build a foundation for a successful digital campaign. We like to call it scalable digital marketing. Ideal industries for Connect Our ideal clients are small... Read More

10 Tips for Digitally Marketing Your New Restaurant like a Boss

Published: July 5, 2017 by Kristin Alsup and Janelle Archer

wooden table with several tapas dishes with a hand holding a chip about to get some dip

Your dream of delighting the crowd with culinary masterpieces is finally coming true. The Grand Opening date is circled in red on the calendar. Now, it is time to bring in the crowd. But where do you find the crowd? There’s So Much to Do, Where to Start? Putting together a digital marketing strategy can be a bit daunting, but... Read More

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