Categories for: Marketing Strategy

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level as YouTube. Even though YouTube can be viewed on desktops, most YouTube content is viewed on mobile devices. IGTV targets this same audience with a twist: all videos... Read More

5 Reasons Confluence Conference is Worth the Investment

Published: August 31, 2018 by
Dropping your hard-earned dollars on groceries is one thing – food is a necessity, and you know exactly what you’re getting. Buying a ticket to a marketing conference, however? That’s a little risky.  We’re all afraid to spend money when we’re not certain about what we’re getting. Unless you’ve been to a conference before, you may be wondering if they’re... Read More

Lift Session Recap: Why Inclusivity Matters in Marketing

Published: August 24, 2018 by
A photo of five people smiling with a blue wash and text that reads "why inclusivity matters in marketing"
By Emily Tackett At its best, inclusive marketing invites different perspectives to the planning table, speaks to marginalized audiences, and makes all potential customers feel valued. At its worst, it is culturally insensitive and exploits the groups it's aiming to reach. Sadly, the latter is the norm. Despite the social, consumer, and financial benefits of inclusivity, brands have been slow... Read More

What is a Digital Marketing Audit?

Published: May 9, 2018 by
Up close picture of a computer screen showing the search engine screen to showcase digital marketing audit
When you’re looking for the correct way to boost your business into digital marketing, or if you feel like the digital marketing strategy needs a breath of fresh air, it’s probably time for a digital marketing audit. When executed correctly, a digital marketing audit can provide you with the answers to what you could be doing to improve your ongoing... Read More

What is the GDPR, and Does It Apply to My Website?

Published: April 25, 2018 by
In May 2018, the EU's General Data Protection Regulation (GDPR) will bring about one of the greatest changes to data security in the digital era. While it is designed to protect European citizens, it may affect some U.S. businesses. In response, some of our customers have asked us about recent Google notices they have received regarding the European GDPR compliance.... Read More

Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by
A car sits behind a velvet rope with the text: Black Hat Marketing Tactics to Avoid in the Auto Industry
Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

Breaking Up with Your Old Marketing Agency

Published: February 20, 2018 by
When to Break Up with Your Marketing Agency
Breaking up is hard to do—especially with your marketing agency. Working with a marketing agency long-term can be beneficial for both parties. It allows you to build trust in your agency and function as a partnership. It also allows your agency to become familiar with your brand and focus on campaigns that bring long-term success. However, a bad agency can... Read More

BigWing Connect for Small Businesses

Published: November 7, 2017 by
we're open sign hanging in door of small business
BigWing is excited to officially launch BigWing Connect, our strategic solution for small-business digital marketing. Connect will help small businesses improve their digital footprint with a smaller budget. The services offered through Connect can help build a foundation for a successful digital campaign. We like to call it scalable digital marketing. Ideal industries for Connect Our ideal clients are small... Read More

19 Ideas to Give Your Higher Education Digital Marketing Campaign an A+

Published: June 3, 2017 by and
19 Ideas to Give Your Higher Education Digital Marketing an A+
You aced your exams in undergrad, maybe flew through a few graduate courses and call yourself “master,” and now enjoy the leisurely life of academia. Or, perhaps not. Whether you’ve been in the academic landscape longer than the books in the library or you’ve just jumped onboard your favorite university’s internal team - marketing for a university can be one... Read More