Categories for: Local

Your Guide to Local SEO

Published: October 3, 2018 by BigWing

Can potential customers find you online? Having a local presence on the internet is an invaluable asset in the digital world. It opens you up to a new realm of potential customers. The best part of local SEO is that customers are looking for you, not the other way around. All the major search engines have created their own local... Read More

What Yelp’s Crackdown on Solicited Reviews Means for You

Published: January 22, 2018 by Kristin Alsup

Man sitting at a slatted wooden desk with his computer and coffee working on his online reputation management

Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules. Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t... Read More

Everything is Local with BigWing Local SEO

Published: March 21, 2017 by Kristin Alsup

Atlas of the united states road style map

“We’ve done Local Search Engine Optimization (SEO) for small and enterprise clients across the country – from California to New York and several places in between,” Gina Jennings, local SEO specialist says. “So you could say everything is local for BigWing.” Local SEO is unique. While it is part of the SEO toolkit for digital marketing, it affects how people... Read More

How a Digital Agency Does Health Care

Published: October 26, 2016 by BigWing

Trust us; we’re (not actual) doctors. But we can help doctors and health care providers get connected to more patients, which is a win-win for everyone, right? We’ve worked with health care providers large and small, from comprehensive health systems to specialized clinics. We’ve also taken the care to make sure our team is HIPAA compliant so we can avoid... Read More

A Look at Moz Local: Tips from a Local SEO Expert

Published: July 12, 2016 by Gina Jennings and BigWing

toy car driving on map, local SEO explanation

Our friends at Moz know what’s up when it comes to getting your website noticed. One of Moz’s helpful tools, which addresses an often-overlooked part of online marketing and SEO, is their Moz Local software. We chatted with BigWing’s in-house Local SEO expert, Gina Jennings, to figure out what’s so great about Moz Local and why we recommend it to... Read More

BREAKING: Consumers care about online reviews

Published: January 26, 2015 by Kyle Elrod

Consumers are jumping on the online review bandwagon at a record pace. Is your business ready? Online Reviews are pretty darn important. There is no getting around it. I won’t even pick out a snow cone stand without knowing which one has the best rated virgin strawberry daiquiri around. When I crave girly flavored ice shavings, I want the best. This trend is... Read More