Lift Session Recap: Why Inclusivity Matters in Marketing
Published: August 24, 2018
By Emily Tackett At its best, inclusive marketing invites different perspectives to the planning table, speaks to marginalized audiences, and makes all potential customers feel valued. At its worst, it is culturally insensitive and exploits the groups it's aiming to reach. Sadly, the latter is the norm. Despite the social, consumer, and financial benefits of inclusivity, brands have been slow... Read More