Categories for: Lift

Lift Session Recap: Why Inclusivity Matters in Marketing

Published: August 24, 2018 by
A photo of five people smiling with a blue wash and text that reads "why inclusivity matters in marketing"
By Emily Tackett At its best, inclusive marketing invites different perspectives to the planning table, speaks to marginalized audiences, and makes all potential customers feel valued. At its worst, it is culturally insensitive and exploits the groups it's aiming to reach. Sadly, the latter is the norm. Despite the social, consumer, and financial benefits of inclusivity, brands have been slow... Read More

Bringing Offline Marketing Online (Panel Discussion)

Published: March 10, 2015 by
Heritage Room The Oklahoman Building Downtown Oklahoma City SM
Lift Digital Marketing Sessions Date and Time: April 16th, 2015 9:00am - 10:00am Synopsis: The digital marketing industry has spent much of the past decade helping businesses to transition their traditional branding, marketing and public relations efforts into the online sphere.  There's so much change happening and knowledge needed that it may be time to take stock. We've assembled a... Read More