Categories for: Content Marketing

What makes a good content marketer? Since I started managing our growing team, this has been a burning question.  I've been scouring the land for potential content marketers and they're thin on the ground. This world of content marketing didn't exist [formally] as an industry a few years ago, nor are there degrees in the field. As my colleague, Ruth Burr Reedy,... Read More

How do you write for the digital medium? What methods should be used when writing specifically for the Internet? How many questions can I ask at the beginning of an article? Two of these three questions will be answered in this blog post. (Here’s a hint: I’ve used two tactics in this article already that I’ll explain below). Tips For... Read More