Categories for: Content Marketing

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level as YouTube. Even though YouTube can be viewed on desktops, most YouTube content is viewed on mobile devices. IGTV targets this same audience with a twist: all videos... Read More

Black Hat Marketing Tactics to Avoid in the Auto Industry

Published: March 29, 2018 by
A car sits behind a velvet rope with the text: Black Hat Marketing Tactics to Avoid in the Auto Industry
Ah, the auto industry. When most people think of auto dealerships, the ‘70s sleazy car salesman comes to mind. I personally think of Harry Wormwood, dressed up in his polyester suit, intentionally selling cars with bad parts. Despite the caricatures we dream up in our heads, many of us still require a car. So, how can the automotive industry remove... Read More

19 Ideas to Give Your Higher Education Digital Marketing Campaign an A+

Published: June 3, 2017 by and
19 Ideas to Give Your Higher Education Digital Marketing an A+
You aced your exams in undergrad, maybe flew through a few graduate courses and call yourself “master,” and now enjoy the leisurely life of academia. Or, perhaps not. Whether you’ve been in the academic landscape longer than the books in the library or you’ve just jumped onboard your favorite university’s internal team - marketing for a university can be one... Read More

Approaching Digital Purposefully: What I Learned at Boston’s Content Marketing Conference

Published: May 30, 2017 by
silhouette of Boston skyline
Too much meaningless noise exists on the internet, and Content Marketing Conference by Writer Access is here to change that. I flew to Boston, notepad and camera in hand, to learn from the best this industry-within-an-industry has to offer (and to consume a few lobster rolls along the way). A common thread (creating purposeful content) wove itself through the three... Read More

How to Engage Influencers for Your Next Marketing Campaign

Published: May 22, 2017 by
influencer marketing
Influencer Marketing on the Rise What’s the power of an influencer? Well, where did you first hear about that lipstick shade you are wearing, or how did you choose those shoes on your feet? Chances are it either came from a trusted source, like a friend, family member, or a connection on Facebook. For millennials, this is even more accurate.... Read More

Creative Content Marketing Strategies for Auto Dealerships

Published: April 19, 2017 by and
out of the box content for auto dealerships
  Here at BigWing, we have a knack for marketing auto dealerships, but this didn’t come overnight. We've spent years researching and testing the best types of content for dealerships. Over time, we have found that unique, unexpected online content is most effective at engaging and educating customers in the auto industry. Without further ado, we’re sharing four out of... Read More

Content Marketers are Unicorns and Other Content Marketing Myths

Published: February 22, 2017 by
Unicorn with pink background
After working with clients and teams creating and promoting content (that's the core of content marketing, right?) for nearly 40,000 billable hours, we've noticed there are still many misconceptions about content marketing. Good content marketers are unicorns. Isn't content marketing just blogging? People will naturally find my content if it's really good. These are just a few misconceptions our team... Read More

The Best Graphic Tools for Your Marketing Utility Belt

Published: November 21, 2016 by and
The Best Graphic Tools for Your Marketing Utility Belt
In a world bogged down by an endless amount of web content, digital marketers fear their own material may be lost in the fray.  We all want our content to stand out from the crowd and make lasting impressions with viewers, but even strong content with superb writing can be overlooked and fall to the fate of never being seen.... Read More

How a Digital Agency Does Health Care

Published: October 26, 2016 by
stethoscope next to laptop
Trust us; we’re (not actual) doctors. But we can help doctors and health care providers get connected to more patients, which is a win-win for everyone, right? We’ve worked with health care providers large and small, from comprehensive health systems to specialized clinics. We’ve also taken the care to make sure our team is HIPAA compliant so we can avoid... Read More