Search & Site Retargeting: 7 Steps for Creating a Successful Campaign

Published: July 1, 2015 by
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Have you ever been surfing the web and seen a banner ad for a product you recently searched for or a branded website you’ve recently visited? This didn’t happen by coincidence, you’ve been retargeted. Search & site retargeting allows businesses to target users who have expressed an interest in your product. Whether a user has searched for similar products/services, such as... Read More

WordPress Security: Preventing Your Site From Being Hacked

Published: June 24, 2015 by
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No one ever wakes up in the morning thinking, "I'd love for my website to get hacked today." Having your website taken over by hackers is similar to experiencing a home break-in. You feel violated, you wonder what was stolen, and you're going to sleep a little bit lighter for a while. Thankfully WordPress is insanely secure. If there is an... Read More

#Authority2015 recap

Published: June 19, 2015 by and
Joanna Lord at Rainmaker Conference featured image
BigWing sent two content marketers to Copyblogger’s Authority Rainmaker Conference in Denver, CO in May. Audrey Dodgen and Rachel Cunningham came back with some key takeaways to pass along to their teams, and we wanted to share them with our BigWing readers as well. Don’t change who you are. Become more of who you are. – Sally Hogshead Not every... Read More

Behind The Screen: PR Outreach in the 21st Century

Published: May 4, 2015 by
BigWing Blog Featured Images
We were born to operate behind screens. Well, at least my generation was. It’s 2015 and I’m 26 years old (almost 27), and I feel more comfortable sending someone an email or a text message than I do engaging in face-to-face small talk. I’m sure there are 26-year-olds in the world that absolutely love networking (and all other in-person forms... Read More

Creating and Using Pinterest Rich Pins for Marketing

Published: April 24, 2015 by
How to use Pinterest Rich Pins
The power of Pinterest among women ages 16 to 34 is something to behold. The visually-rich social platform is a storehouse where more than 40 million active users get recipes, learn DIY ideas, create wish lists, and shop for the trendiest clothes. In other words, if you’re a business or brand, and you’re not marketing on Pinterest--you are missing an... Read More

Creating Visual Content with Canva

Published: April 15, 2015 by
Creating Visual Content with Canva
Good visuals are important to content marketing because we want content to be appealing to readers--not just search engines. I don’t always have time to sit down on Illustrator or Photoshop to create a blog image, so I wanted to review and explain how to use one of my favorite online image tools – Canva. Canva is one of my personal favorites... Read More

Manage WordPress Updates With Easy Updates Manager

Published: April 6, 2015 by
Easy Updates Manager for Wordpress slide
Easy Updates Manager is a WordPress plugin that allows you to easily manage almost every aspect of WordPress updates. You can check out a quick overview video below: Our Love of WordPress At BigWing Interactive, the development team loves WordPress. By using and developing with WordPress daily, we inevitably run into pain points where we wish we had this feature,... Read More

Content Marketers: Becoming a Master Builder

Published: April 1, 2015 by
Content Marketing Master Builder-001
What makes a good content marketer? Since I started managing our growing team, this has been a burning question.  I've been scouring the land for potential content marketers and they're thin on the ground. This world of content marketing didn't exist [formally] as an industry a few years ago, nor are there degrees in the field. As my colleague, Ruth Burr Reedy,... Read More

What You Need to Know About the Upcoming Google Mobile Update

Published: March 25, 2015 by
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Google recently announced that they will start looking at mobile usability when ranking websites in mobile search, meaning that websites without a pleasant, easy-to-use mobile experience may have a harder time showing up for searches performed on mobile devices. Here’s what you need to know: Why the Change? It’s very rare for Google to alert webmasters to a coming change... Read More

Meet & Eat: Best Business Lunch Spots in Downtown OKC

Published: March 17, 2015 by
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Breakfast may be the most important meal of the day for many people, but a casual business lunch can be the most important meal of the day for the downtown crowd. It is an opportunity to see and be seen, meet new people, and bond with coworkers on a level that can’t be reached within the office walls. Luckily for... Read More