10 TikTok Tips from Oklahoma City’s Social Media Stars

Published: February 12, 2020 by
I stumbled upon a meme the other day of the Golden Girls gathered around their kitchen table, looks of consternation on their aging faces. What had caused so much confusion among these gray-haired gals?  My brain registers the meme text. “Me and my 30-year-old friends trying to figure out TikTok.”  Oh.  Cool.  (I’m 33, by the way.) Then, just days... Read More

Watch BigWingers React to 2020 Super Bowl Commercials [Video]

Published: February 4, 2020 by
The birth of a baby nut. The return of MC Hammer. The “sexiest man alive” behind the wheel of a Genesis SUV. If these topics made their way to your office water cooler or Slack channel this week, your coworkers and mine have something in common: Whether they loved or hated last night’s Super Bowl commercials, they sure are talking... Read More

BigWing’s 2019 Year In Review [Infographic]

Published: January 24, 2020 by
2019 was undoubtedly a big year for BigWing. For starters, we celebrated five years under the BigWing name and found ourselves under new ownership as our parent company, GateHouse Media, merged with Gannett, combining the No. 1 and No. 2 newspaper companies in the U.S. We were a pretty resourceful bunch before, but the merger increased our connections by, like,... Read More

5 Seriously Smart Content Marketing Campaigns from 2019

Published: January 24, 2020 by
2019. The year Popeye’s made the world go crazy over a sandwich, Samsung looked to The Future, Taco Bell opened a hotel, Colonel Sanders experienced the ultimate glow-up, Chase failed to give us some #MondayMotivation, and Kylie Jenner basically took over the world (at least that’s what it feels like). As another year (and decade!) comes to a close, we... Read More

Was Pivoting to Video a Mistake?

Published: November 22, 2019 by
If you’re even tangentially connected to marketing or media, you’ve heard of, and maybe been personally victimized by, the grand Facebook video scandal. You know, the one where Facebook knowingly inflated their video metrics up to 900%, which caused advertisers and media companies to switch strategies, change budgets, and restructure departments, only to find out that the changes were in... Read More

Meme Literacy in the Age of Branded Content

Published: November 22, 2019 by
It's not enough to be online anymore. You have to be, as Twitter affectionately calls it, “very online.” Very online includes being up to date with what the teenagers are doing, decoding the latest meme that’s making the rounds (without googling it), and, if you’re a marketer, subtly and lovingly weaving the crazy and funny parts of the internet into... Read More

Hashtag-o-Nomics: How Wendy’s Learned to Dominate Twitter

Published: May 12, 2019 by
screenshot of wendy's twitter account with this headline overtop: hashtag-o-nomics - how wendy's learned to dominiate twitter
Wendy's social media team has become the stuff of legend. In just a few short years they have won praise and awards, but most importantly transformed the social media landscape for the Fast Food sector. Not only that, they did it four years ago on the most unlikely network: Twitter. What they did was mind-blowing and it wasn't part of... Read More

The Rise of Influencer Marketing

Published: May 12, 2019 by
Close up young female blogger recording new video on smartphone with this text overtop of the image: the rise of influencer marketing
Influencer marketing is the all rage right now. From the highest highs of awards and Super Bowl ads, to scandals and failures, influencers are the center of many major campaigns. But what to make of the wide-ranging scope and reach of these curators of experience and endorsers of brands? How do they fit into your campaigns? Where can you find... Read More

How to Become an Expert Visual Storyteller with Video in 2019

Published: May 12, 2019 by
woman in front of a video camera with these words overtop the photo: how to become an expert visual storyteller with video in 2019
We've been hearing for years now that video is the future of not just social media, but advertising as a whole. So far those predictions seem right on the money as consumers crave the constant hits of dopamine shot into our brains via our eye receptacles that watching billions of hours of video content provides. Much like social, the landscape... Read More

Paid Search Isn’t a Solution to Every Business Problem

Published: May 12, 2019 by
“Paid search isn’t a solution to every business problem.” That statement might raise a few eyebrows; however, it doesn’t mean it’s wrong. Paid search (Google Ads, Microsoft Advertising, and social media ads) can get relevant people to your door at varying levels of efficiency depending on what platform you are running them on, what your goals are, and what budget... Read More