Everything is Local with BigWing Local SEO

Published: March 21, 2017 by
Atlas of the united states road style map
“We’ve done Local Search Engine Optimization (SEO) for small and enterprise clients across the country – from California to New York and several places in between,” Gina Jennings, local SEO specialist says. “So you could say everything is local for BigWing.” Local SEO is unique. While it is part of the SEO toolkit for digital marketing, it affects how people... Read More

Applying Creativity to PPC and Display Advertising

Published: March 3, 2017 by
Content marketing and social media get the creative rap in digital marketing. Both are visual and lend themselves to plenty forms of expression – but they’re not the only channels of marketing to use the right-brain.  Pay-per-click (PPC) and display advertising get to flex their creative muscles more often than you might think. Yes, PPC and display advertising are often data... Read More

Content Marketers are Unicorns and Other Content Marketing Myths

Published: February 22, 2017 by
Unicorn with pink background
After working with clients and teams creating and promoting content (that's the core of content marketing, right?) for nearly 40,000 billable hours, we've noticed there are still many misconceptions about content marketing. Good content marketers are unicorns. Isn't content marketing just blogging? People will naturally find my content if it's really good. These are just a few misconceptions our team... Read More

Life as a Fledgling in the BigWing Nest

Published: February 20, 2017 by
  Starting a new job often feels like the first day at a new school. Everything smells different. There’s strange soap in the bathroom. Why are those paper towels folded instead of rolled? Then, the stress really sets in. Will you know enough to avoid a huge verbal blunder? Are you dressed so your new friends won’t be whispering and... Read More

The Nest Roundup, Episode 3: Email Marketing

Published: February 13, 2017 by
BigWing The Nest Episode 3- Email Marketing
In the latest episode of  The NEST, hosts Kellen McGugan and Sarah Hoffman interview Jill Hogue and Callie Johnson, both email specialists at BigWing Interactive, to discuss email marketing tips, best practices, and trends moving into 2017. We start with the basics —what is email marketing? Email marketing is simply a conversation that you engage in with your customers, giving... Read More

Four Incredibly Useful Features of Sprout Social

Published: February 10, 2017 by
    In a world where everyone has their preference of social media management tools, it can be next to impossible for one tool to distance itself from the pack.  You’ve most likely fallen in love with the tool that you were introduced to first, right?  It’s what you learned on, what you’re comfortable with and, frankly, you don’t feel... Read More

Navigating Digital Marketing for Health Care Organizations

Published: February 8, 2017 by
Blue stethoscope laying on medical records
You don’t call a lawyer when you need advice about a chronic cough. You wouldn’t go to the hairdresser to help you alter a new dress. No one expects health care providers to understand digital marketing. Enter: BigWing Interactive. Digital marketing is our specialty, and we’ve worked with all sorts of health care providers over the years to establish a... Read More

Guide to Everything OKC

Published: January 30, 2017 by
BigWing's Guide to OKC
We’re big Oklahoma City fans at BigWing. From Thunder fanatics to unofficial local food experts, it’s not uncommon to overhear someone in our office say, “We should write a blog about that!” And thus, slowly but surely, we’ve begun sharing all of our local faves.  From our favorite places to grab a latte to a few of the best downtown lunchtime... Read More

5 Insights to Make Twitter Work for Your Business in 2017

Published: January 9, 2017 by
5 Insights to Make Twitter Work for Your Business in 2017
Long live the little blue bird! Digital marketing blogs and news outlets were all but trumpeting the same sentiment to the masses in 2016, whether it’s based in fact or not: “Twitter is dying.”  A revolving door of execs, further tweaks to the algorithm that made feeds funkier and funkier, decreased user activity — all signs were pointing to inevitable... Read More

BigWing’s 2016 Awards and Accolades

Published: December 20, 2016 by
BigWing 2016 Awards and Accolades
It’s been a busy year around the nest, with BigWingers flying to and fro to accomplish their work and bring better digital marketing campaigns to our clients. At the end of each year, we take the time to recognize just a few of the kudos we’ve earned along the way. This year, we’re celebrating a few new awards, and look... Read More