How to Verify Your Facebook Page…and Other Things You Should Be Doing in 2016

Published: February 10, 2016 by
How to verify your facebook page
We’re well into the New Year and you (hopefully) have all of your ducks in a row. Your social media campaign is coasting along nicely. However, with more and more businesses vying for your future customers’ attention, you can’t afford to coast. Ensure you’re doing everything possible to take your social media strategy to the next level with this checklist:... Read More

Tips for Launching Your First Instagram Campaign

Published: January 12, 2016 by and
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A recent study by Forrester Research found that Instagram users were 58 times more likely to engage with a brand’s post than Facebook users and 120 times more likely than Twitter users. Let the data speak for itself -- if your brand isn't on Instagram, you're missing out on a huge marketing opportunity. Not only should your brand have an active... Read More

Digital Marketing Predictions for 2016

Published: December 17, 2015 by
Envelopes for 2016 Marketing predictions BigWing Blog
In our previous post we shared highlights of digital marketing in 2015, but what about the future? The hat from Carnac the Magnificent (reference for those under 30) was smuggled to office so we could peer into the future of digital marketing. If we're wrong--blame the hat. Digital Marketing Predictions for 2016 "I hold in my hand these envelopes. As... Read More

2015 Highlights in Digital Marketing

Published: December 17, 2015 by
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2015 was another big year in digital marketing--lots of changes and updates to best practices. In between watching the top YouTube videos you may have missed some of the latest happenings in marketing. Don't worry, we've polled our smartest and brightest to come up with a few highlights in digital marketing in 2015. 2015 Digital Marketing Rewind 1. Google announced... Read More

Choosing the Ideal Social Media Platform

Published: November 18, 2015 by
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The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?” Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to... Read More

4 Steps to Take Your Startup From Bland to Grand

Published: November 4, 2015 by and
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Richard Hendricks had a great idea. And a few crazy friends. Who also had great ideas. And great talent. Which didn’t make them any less crazy. Together, they became Piped Piper and Silicon Valley hasn’t been the same since. They’ve done a few things right...although we can’t think of anything right now. What they’ve done wrong, and continue doing wrong,... Read More

Holiday Marketing Guide for Small Businesses and Elves

Published: October 27, 2015 by , , , , , and
Holiday Marketing Guide for Small Businesses and Elves
What's your idea of the perfect holiday season? Family, turkey, stuffing, spinning dreidels, presents, and Santa sliding down the chimney are all popular with most folks. Maybe even a smooch under the mistletoe. But who are we kidding? For small business owners the holiday season isn't a time for HO HO HO, it's a time to SELL SELL SELL. Increasingly businesses are turning online for... Read More

Retail Marketing Ideas: Blue Seven in Oklahoma City

Published: October 23, 2015 by and
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We decided to take a look at Blue Seven, a hip clothing company in Oklahoma City known for their denim and Oklahoma-centric products. We broke our retail marketing ideas down into four sections: Content Ideas, Web Development/SEO, Competitor Outlook, and Link Opportunities. When creating a content strategy, it’s important to brainstorm really awesome content ideas, but it's equally important to find ways to... Read More

Preparing WordPress Plugins For Release

Published: September 30, 2015 by
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A few weekends ago, our Web Development team attended WordCamp Dallas/Fort Worth. Ronald Huereca, our Senior Web Developer, spoke on"Designing [WordPress] Plugins for Release." Ronald Huereca describes WordCamp DFW: "It's always an honor to be chosen to speak, and the organizers and volunteers did a brilliant job" Clayton Dorris described his first ever WordCamp as: "WordCamp DFW was an incredible opportunity to... Read More

Your Conversion Tracking is Lacking: Google Tag Manager Basics

Published: September 23, 2015 by
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As an SEO specialist, I occasionally experience tunnel vision where my clients’ metrics are concerned. If organic traffic is improving, I’ve done my job. Unfortunately, that mindset prevents Google Analytics' potent data set from informing my future decisions on a campaign. Monitoring user behavior delivers a virtually untapped well of information digital marketers can use to both justify our existence to our... Read More