Preparing WordPress Plugins For Release

Published: September 30, 2015 by
BigWing Blog Featured Images
A few weekends ago, our Web Development team attended WordCamp Dallas/Fort Worth. Ronald Huereca, our Senior Web Developer, spoke on"Designing [WordPress] Plugins for Release." Ronald Huereca describes WordCamp DFW: "It's always an honor to be chosen to speak, and the organizers and volunteers did a brilliant job" Clayton Dorris described his first ever WordCamp as: "WordCamp DFW was an incredible opportunity to... Read More

Your Conversion Tracking is Lacking: Google Tag Manager Basics

Published: September 23, 2015 by
cute italian greyhound with google tag manager basics over it
As an SEO specialist, I occasionally experience tunnel vision where my clients’ metrics are concerned. If organic traffic is improving, I’ve done my job. Unfortunately, that mindset prevents Google Analytics' potent data set from informing my future decisions on a campaign. Monitoring user behavior delivers a virtually untapped well of information digital marketers can use to both justify our existence to our... Read More

Why Web Hosting Matters

Published: September 16, 2015 by and
When building a website, there are a plethora of choices on where to host your website. Hosting platforms like SquareSpace, and others are begging to host your site. You need to ask yourself: will a hosting platform serve your company's needs best, or will you need to opt for a more custom solution? With any hosted platform, you inevitably... Read More

Above the Fold: Is The Fold Dead?

Published: September 9, 2015 by
Above the Fold image
What the heck is the fold?! "The ideal area to place bold introductions, essential information, enticing imagery and call to action elements is above the fold..."- Shaun Cronin The phrase "above the fold" originated in the newspaper industry. Newspapers are often "folded" so that the top half of the front page is the first thing you see. So, a story “above... Read More

Audio Slideshows: Multimedia storytelling for marketers

Published: September 4, 2015 by
Zoom H4n, Audio Technica shotgun mic, and Sony MDR-7506 earphones for multimedia storytelling and audio slideshows
Your customers are out there. They’re on Facebook, YouTube, and Twitter, watching video after video after video. The problem? You’re not meeting them with engaging visual storytelling. You might be crafting brilliant blog posts, but visual communication is an afterthought. And video? Where do you even start? Welcome to the world of audio slideshows. A mashup of photo essays and... Read More

1 Clever Way to Market an Event

Published: August 28, 2015 by
David Christopher How to Market Your Conference
Every year I use FollowerWonk to compile a list of people who follow 3 or more Confluence conference speakers, to help promote the conference. In the first year we did it, the CTO of Moz called it an "Awesome use of Followerwonk".   This year's post got noticed by the folks at State of Search in Dallas (they made the list),... Read More

Hiring an SEO Professional for Your Business

Published: August 27, 2015 by
tips for hiring an SEO specialist
A guide to hiring qualified SEO professionals for business owners and marketers. When you're ready to grow your business by drawing in more customers, it's time to improve your website to make it work harder for you. If your site isn’t being easily found and understood by Google or other search engines, there is no way it’ll get in front of the... Read More

Construction Marketing Ideas from a Content Marketer’s Perspective

Published: August 19, 2015 by and
Rafters at Angle
Content Marketing Takeover The best way to approach content marketing is with a content marketing strategy, persona guide, and other fancy investigation tools. But in the absence of a carefully constructed plan, where do content marketers turn their attention first? This was a rapid-fire exercise in idea generation: two marketers for two total hours with a random business—sans marketing strategy or interaction with... Read More

MozCon 2015 Play-By-Play: Collected Live Tweets

Published: July 27, 2015 by
Mozcon Live Tweet 2015 featured image for BigWing Post
Howdy BigWing fans! As many of you know, I recently attended MozCon 2015 in Seattle, where I spoke on the topic "Get Hired to Do SEO." This was my fourth time attending MozCon, and I think it was the best one yet, especially in terms of content. I live-tweeted the whole conference, and collected my live tweets here so you... Read More

Road Map to the Digital Marketing Highway

Published: July 21, 2015 by
Digital Marketing Hwy map
Successfully marketing a business today is confusing and time consuming, no matter the size of the business or the industry it’s in.  Long gone are the days of creating a marketing plan in an hour and calling your local YP and print rep to sign the annual contract. Today, consumers are online checking out reviews on Yelp, Trip Advisor and... Read More