Creative Content Marketing Strategies for Auto Dealerships

Published: April 19, 2017 by and
out of the box content for auto dealerships
  Here at BigWing, we have a knack for marketing auto dealerships, but this didn’t come overnight. We've spent years researching and testing the best types of content for dealerships. Over time, we have found that unique, unexpected online content is most effective at engaging and educating customers in the auto industry. Without further ado, we’re sharing four out of... Read More

BigWing Brand: Taking Flight

Published: April 13, 2017 by
new BigWing branding
Things look a little different around here – have you noticed? Luke Southern, our very own Graphic Designer Extraordinaire (not his official title … yet) refreshed our brand and we’ve got to say, we’re pumped. We’re still the same BigWing, just upgraded. We have a new look, a new logo, and a slightly new name. That’s right, we’re BigWing Interactive... Read More

GAME CHANGERS: 2017 Women in Leadership Conference

Published: April 5, 2017 by
GAME CHANGERS: 2017 Women in Leadership Conference
Did you know that according to the Pew Research Center, only 5.4% of Fortune 500 CEO positions are currently held by women? Just 22 years ago, none - I repeat NONE - of the top 500 most profitable companies in the United States had female CEOs. Let that sink in. Companies are increasingly realizing the value of having women in... Read More

BigWing Gives Back with Habitat for Humanity

Published: April 1, 2017 by
BigWing Habitat for Humanity Day
At BigWing, we live and work by our seven core SPICCEE values. We strive every day to incorporate stewardship, passion, integrity, creativity, and a constant pursuit of education and excellence into the work we do for our clients. This month, however, we turned our focus to one value in particular—community. To celebrate our joy for giving back to the community... Read More

Lunch in Downtown OKC: Guide to Great Pizza

Published: March 30, 2017 by
Whole pepperoni pizza up close
It’s no secret among Oklahoma City residents that in the not-so-distant past the only pizza we could order was through large chain restaurants. Times have changed and so have our options for pizza, or as we like to call it – happiness. We know there’s no such thing as bad pizza, but you’ll find there simply isn’t enough room in... Read More

The Nest Roundup, Episode 4: Video Marketing and Production

Published: March 27, 2017 by
The Nest Episode 4 Recap
In the latest installment of The NEST, our hosts Kellen McGugan and Sarah Hoffman interviewed BigWing Interactive specialists Brittany Willison and Brian Collins and to discuss the rise in video marketing and production as well as new trends in video for 2017. The biggest news in video? It’s rising popularity and demand on social media platforms. “I think it’s going... Read More

Everything is Local with BigWing Local SEO

Published: March 21, 2017 by
Atlas of the united states road style map
“We’ve done Local Search Engine Optimization (SEO) for small and enterprise clients across the country – from California to New York and several places in between,” Gina Jennings, local SEO specialist says. “So you could say everything is local for BigWing.” Local SEO is unique. While it is part of the SEO toolkit for digital marketing, it affects how people... Read More

Applying Creativity to PPC and Display Advertising

Published: March 3, 2017 by
Content marketing and social media get the creative rap in digital marketing. Both are visual and lend themselves to plenty forms of expression – but they’re not the only channels of marketing to use the right-brain.  Pay-per-click (PPC) and display advertising get to flex their creative muscles more often than you might think. Yes, PPC and display advertising are often data... Read More

Content Marketers are Unicorns and Other Content Marketing Myths

Published: February 22, 2017 by
Unicorn with pink background
After working with clients and teams creating and promoting content (that's the core of content marketing, right?) for nearly 40,000 billable hours, we've noticed there are still many misconceptions about content marketing. Good content marketers are unicorns. Isn't content marketing just blogging? People will naturally find my content if it's really good. These are just a few misconceptions our team... Read More

Life as a Fledgling in the BigWing Nest

Published: February 20, 2017 by
  Starting a new job often feels like the first day at a new school. Everything smells different. There’s strange soap in the bathroom. Why are those paper towels folded instead of rolled? Then, the stress really sets in. Will you know enough to avoid a huge verbal blunder? Are you dressed so your new friends won’t be whispering and... Read More