Creating Your Own Schema Markup

Published: March 17, 2019 by
person pointing to the screen of their laptop with these words over the photo: creating your own schema markup
“There’s schema for that” has become the new “there’s an app for that” in the SEO world. As the SEO practice continues to grow, more and more schema markup is being discovered and developed. There’s schema markup for nearly every business type, recipe, reviews, products on ecommerce, your dog. That last one I haven’t seen but give it a few... Read More

Throwing Shade: The New Reality in Ad/Reputation Management

Published: March 3, 2019 by
One of the rising trends we’ve seen early in 2019 is major brands taking aim at their competitors as a means to prove their worth to customers. In the past, a little passive aggressive copy would go a long way to intimate superiority over one’s rivals. However, 2019 is potentially ushering in a new age of what is acceptable. Major... Read More

Crisis Social Media Planning: Your Fans and You

Published: March 3, 2019 by
Woman fretting with hands clasped in front of face
Far too many brands don't concern themselves with a crisis until they have one on their doorstep. With the ever-increasing microscope of social media amplifying bad situations and making them worse by the second, this means by the time you have a situation brewing, it may already be too late. The brands that do have a crisis plan for publicity... Read More

Click Fraud: What It Is and How To Prevent It

Published: March 3, 2019 by
Hand placed on mouse
Over the years, more clients than I can count have come to me – BigWing’s director of paid search – and asked this very same question: “What keeps people from running up my costs and me from throwing all my money down the drain?” In other words, how do you keep click fraud from happening? Now, click fraud isn’t just... Read More

Which Digital Marketing Trends Are You Watching in 2019?

Published: January 31, 2019 by
calendar in the background with the signature blue wash over the headline about marketing trends in 2019 from BigWing
When we typed the title of this post into Google’s search bar, more than 98 million results popped into view within 0.65 seconds. That’s equal to one result for every person living in California, Texas, Florida, Washington, and Wyoming combined (give or take a few). Current digital marketing trends are incredibly popular topics. If we could gaze into our crystal... Read More

Your Guide to Local SEO

Published: October 3, 2018 by
A computer, notebooks, and a drawing covered in a blue wash with the title "Your Guide to Local SEO"
Can potential customers find you online? Having a local presence on the internet is an invaluable asset in the digital world. It opens you up to a new realm of potential customers. The best part of local SEO is that customers are looking for you, not the other way around. All the major search engines have created their own local... Read More

Your Guide to Instagram’s IGTV

Published: September 5, 2018 by
Photo of a phone showing an Instagram profile with a blue wash over it and the title "Your Guide to Instagram's IGTV"
In 2016, Instagram made a splash in the video marketing world by introducing Stories. While this feature allowed Instagram to compete with Snapchat, it still didn’t put Instagram on the same level as YouTube. Even though YouTube can be viewed on desktops, most YouTube content is viewed on mobile devices. IGTV targets this same audience with a twist: all videos... Read More

5 Reasons Confluence Conference is Worth the Investment

Published: August 31, 2018 by
Dropping your hard-earned dollars on groceries is one thing – food is a necessity, and you know exactly what you’re getting. Buying a ticket to a marketing conference, however? That’s a little risky.  We’re all afraid to spend money when we’re not certain about what we’re getting. Unless you’ve been to a conference before, you may be wondering if they’re... Read More

Lift Session Recap: Why Inclusivity Matters in Marketing

Published: August 24, 2018 by
A photo of five people smiling with a blue wash and text that reads "why inclusivity matters in marketing"
By Emily Tackett At its best, inclusive marketing invites different perspectives to the planning table, speaks to marginalized audiences, and makes all potential customers feel valued. At its worst, it is culturally insensitive and exploits the groups it's aiming to reach. Sadly, the latter is the norm. Despite the social, consumer, and financial benefits of inclusivity, brands have been slow... Read More

BigWing Book Review: Winning the Story Wars by Jonah Sachs

Published: August 17, 2018 by
This review is not the result of a team effort. It is a personal one, and I urge you not to hold my coworkers accountable for my opinion. I recently read the book “Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future” by Jonah Sachs. I loved this book. Maybe... Read More