Choosing the Ideal Social Media Platform

Published: November 18, 2015 by
BigWing Blog Featured Images
The most common question entrepreneurs and companies ask me is, “What social media platforms do we need for our brand?” Assessing each platform from an audience perspective and understanding the significant differences each has to offer will allow you to determine which social outlets suit your business needs. You’ll want to know the benefits and drawbacks of each platform as it applies to... Read More

4 Steps to Take Your Startup From Bland to Grand

Published: November 4, 2015 by and
start up office man laptop empty office
Richard Hendricks had a great idea. And a few crazy friends. Who also had great ideas. And great talent. Which didn’t make them any less crazy. Together, they became Piped Piper and Silicon Valley hasn’t been the same since. They’ve done a few things right...although we can’t think of anything right now. What they’ve done wrong, and continue doing wrong,... Read More

Holiday Marketing Guide for Small Businesses and Elves

Published: October 27, 2015 by , , , , , and
Holiday Marketing Guide for Small Businesses and Elves
What's your idea of the perfect holiday season? Family, turkey, stuffing, spinning dreidels, presents, and Santa sliding down the chimney are all popular with most folks. Maybe even a smooch under the mistletoe. But who are we kidding? For small business owners the holiday season isn't a time for HO HO HO, it's a time to SELL SELL SELL. Increasingly businesses are turning online for... Read More

Retail Marketing Ideas: Blue Seven in Oklahoma City

Published: October 23, 2015 by and
BigWing Blog Featured Images (1)
We decided to take a look at Blue Seven, a hip clothing company in Oklahoma City known for their denim and Oklahoma-centric products. We broke our retail marketing ideas down into four sections: Content Ideas, Web Development/SEO, Competitor Outlook, and Link Opportunities. When creating a content strategy, it’s important to brainstorm really awesome content ideas, but it's equally important to find ways to... Read More

Preparing WordPress Plugins For Release

Published: September 30, 2015 by
BigWing Blog Featured Images
A few weekends ago, our Web Development team attended WordCamp Dallas/Fort Worth. Ronald Huereca, our Senior Web Developer, spoke on"Designing [WordPress] Plugins for Release." Ronald Huereca describes WordCamp DFW: "It's always an honor to be chosen to speak, and the organizers and volunteers did a brilliant job" Clayton Dorris described his first ever WordCamp as: "WordCamp DFW was an incredible opportunity to... Read More

Your Conversion Tracking is Lacking: Google Tag Manager Basics

Published: September 23, 2015 by
cute italian greyhound with google tag manager basics over it
As an SEO specialist, I occasionally experience tunnel vision where my clients’ metrics are concerned. If organic traffic is improving, I’ve done my job. Unfortunately, that mindset prevents Google Analytics' potent data set from informing my future decisions on a campaign. Monitoring user behavior delivers a virtually untapped well of information digital marketers can use to both justify our existence to our... Read More

Why Web Hosting Matters

Published: September 16, 2015 by and
When building a website, there are a plethora of choices on where to host your website. Hosting platforms like SquareSpace, and others are begging to host your site. You need to ask yourself: will a hosting platform serve your company's needs best, or will you need to opt for a more custom solution? With any hosted platform, you inevitably... Read More

Above the Fold: Is The Fold Dead?

Published: September 9, 2015 by
Above the Fold image
What the heck is the fold?! "The ideal area to place bold introductions, essential information, enticing imagery and call to action elements is above the fold..."- Shaun Cronin The phrase "above the fold" originated in the newspaper industry. Newspapers are often "folded" so that the top half of the front page is the first thing you see. So, a story “above... Read More

Audio Slideshows: Multimedia storytelling for marketers

Published: September 4, 2015 by
Zoom H4n, Audio Technica shotgun mic, and Sony MDR-7506 earphones for multimedia storytelling and audio slideshows
Your customers are out there. They’re on Facebook, YouTube, and Twitter, watching video after video after video. The problem? You’re not meeting them with engaging visual storytelling. You might be crafting brilliant blog posts, but visual communication is an afterthought. And video? Where do you even start? Welcome to the world of audio slideshows. A mashup of photo essays and... Read More

1 Clever Way to Market an Event

Published: August 28, 2015 by
David Christopher How to Market Your Conference
Every year I use FollowerWonk to compile a list of people who follow 3 or more Confluence conference speakers, to help promote the conference. In the first year we did it, the CTO of Moz called it an "Awesome use of Followerwonk".   This year's post got noticed by the folks at State of Search in Dallas (they made the list),... Read More