MozCon 2015 Play-By-Play: Collected Live Tweets

Published: July 27, 2015 by
Mozcon Live Tweet 2015 featured image for BigWing Post
Howdy BigWing fans! As many of you know, I recently attended MozCon 2015 in Seattle, where I spoke on the topic "Get Hired to Do SEO." This was my fourth time attending MozCon, and I think it was the best one yet, especially in terms of content. I live-tweeted the whole conference, and collected my live tweets here so you... Read More

Road Map to the Digital Marketing Highway

Published: July 21, 2015 by
Digital Marketing Hwy map
Successfully marketing a business today is confusing and time consuming, no matter the size of the business or the industry it’s in.  Long gone are the days of creating a marketing plan in an hour and calling your local YP and print rep to sign the annual contract. Today, consumers are online checking out reviews on Yelp, Trip Advisor and... Read More

How to Build Your Professional Network

Published: July 17, 2015 by and
8 Tips for Building your Professional Network
In a world where we are increasingly making connections with our thumbs, it is so refreshing to put a face with a name and shake a few hands. Networking. Yes, that means we have to set aside our screen-to-screen consumption habits and set out into the world and talk with humans. This has always been a crucial part of making... Read More

Search & Site Retargeting: 7 Steps for Creating a Successful Campaign

Published: July 1, 2015 by
BigWing Blog Featured Images (2)
Have you ever been surfing the web and seen a banner ad for a product you recently searched for or a branded website you’ve recently visited? This didn’t happen by coincidence, you’ve been retargeted. Search & site retargeting allows businesses to target users who have expressed an interest in your product. Whether a user has searched for similar products/services, such as... Read More

WordPress Security: Preventing Your Site From Being Hacked

Published: June 24, 2015 by
WordPress Hack Prevention Featured Image
No one ever wakes up in the morning thinking, "I'd love for my website to get hacked today." Having your website taken over by hackers is similar to experiencing a home break-in. You feel violated, you wonder what was stolen, and you're going to sleep a little bit lighter for a while. Thankfully WordPress is insanely secure. If there is an... Read More

#Authority2015 recap

Published: June 19, 2015 by and
Joanna Lord at Rainmaker Conference featured image
BigWing sent two content marketers to Copyblogger’s Authority Rainmaker Conference in Denver, CO in May. Audrey Dodgen and Rachel Cunningham came back with some key takeaways to pass along to their teams, and we wanted to share them with our BigWing readers as well. Don’t change who you are. Become more of who you are. – Sally Hogshead Not every... Read More

Behind The Screen: PR Outreach in the 21st Century

Published: May 4, 2015 by
BigWing Blog Featured Images
We were born to operate behind screens. Well, at least my generation was. It’s 2015 and I’m 26 years old (almost 27), and I feel more comfortable sending someone an email or a text message than I do engaging in face-to-face small talk. I’m sure there are 26-year-olds in the world that absolutely love networking (and all other in-person forms... Read More

Creating and Using Pinterest Rich Pins for Marketing

Published: April 24, 2015 by
How to use Pinterest Rich Pins
The power of Pinterest among women ages 16 to 34 is something to behold. The visually-rich social platform is a storehouse where more than 40 million active users get recipes, learn DIY ideas, create wish lists, and shop for the trendiest clothes. In other words, if you’re a business or brand, and you’re not marketing on Pinterest--you are missing an... Read More

Creating Visual Content with Canva

Published: April 15, 2015 by
Creating Visual Content with Canva
Good visuals are important to content marketing because we want content to be appealing to readers--not just search engines. I don’t always have time to sit down on Illustrator or Photoshop to create a blog image, so I wanted to review and explain how to use one of my favorite online image tools – Canva. Canva is one of my personal favorites... Read More

Manage WordPress Updates With Easy Updates Manager

Published: April 6, 2015 by
Easy Updates Manager for Wordpress slide
Easy Updates Manager is a WordPress plugin that allows you to easily manage almost every aspect of WordPress updates. You can check out a quick overview video below: Our Love of WordPress At BigWing Interactive, the development team loves WordPress. By using and developing with WordPress daily, we inevitably run into pain points where we wish we had this feature,... Read More