1 Clever Way to Market an Event

Published: August 28, 2015 by
David Christopher How to Market Your Conference
Every year I use FollowerWonk to compile a list of people who follow 3 or more Confluence conference speakers, to help promote the conference. In the first year we did it, the CTO of Moz called it an "Awesome use of Followerwonk".   This year's post got noticed by the folks at State of Search in Dallas (they made the list),... Read More

Hiring an SEO Professional for Your Business

Published: August 27, 2015 by
tips for hiring an SEO specialist
A guide to hiring qualified SEO professionals for business owners and marketers. When you're ready to grow your business by drawing in more customers, it's time to improve your website to make it work harder for you. If your site isn’t being easily found and understood by Google or other search engines, there is no way it’ll get in front of the... Read More

Construction Marketing Ideas from a Content Marketer’s Perspective

Published: August 19, 2015 by and
Rafters at Angle
Content Marketing Takeover The best way to approach content marketing is with a content marketing strategy, persona guide, and other fancy investigation tools. But in the absence of a carefully constructed plan, where do content marketers turn their attention first? This was a rapid-fire exercise in idea generation: two marketers for two total hours with a random business—sans marketing strategy or interaction with... Read More

MozCon 2015 Play-By-Play: Collected Live Tweets

Published: July 27, 2015 by
Mozcon Live Tweet 2015 featured image for BigWing Post
Howdy BigWing fans! As many of you know, I recently attended MozCon 2015 in Seattle, where I spoke on the topic "Get Hired to Do SEO." This was my fourth time attending MozCon, and I think it was the best one yet, especially in terms of content. I live-tweeted the whole conference, and collected my live tweets here so you... Read More

Road Map to the Digital Marketing Highway

Published: July 21, 2015 by
Digital Marketing Hwy map
Successfully marketing a business today is confusing and time consuming, no matter the size of the business or the industry it’s in.  Long gone are the days of creating a marketing plan in an hour and calling your local YP and print rep to sign the annual contract. Today, consumers are online checking out reviews on Yelp, Trip Advisor and... Read More

How to Build Your Professional Network

Published: July 17, 2015 by and
8 Tips for Building your Professional Network
In a world where we are increasingly making connections with our thumbs, it is so refreshing to put a face with a name and shake a few hands. Networking. Yes, that means we have to set aside our screen-to-screen consumption habits and set out into the world and talk with humans. This has always been a crucial part of making... Read More

Search & Site Retargeting: 7 Steps for Creating a Successful Campaign

Published: July 1, 2015 by
BigWing Blog Featured Images (2)
Have you ever been surfing the web and seen a banner ad for a product you recently searched for or a branded website you’ve recently visited? This didn’t happen by coincidence, you’ve been retargeted. Search & site retargeting allows businesses to target users who have expressed an interest in your product. Whether a user has searched for similar products/services, such as... Read More

WordPress Security: Preventing Your Site From Being Hacked

Published: June 24, 2015 by
WordPress Hack Prevention Featured Image
No one ever wakes up in the morning thinking, "I'd love for my website to get hacked today." Having your website taken over by hackers is similar to experiencing a home break-in. You feel violated, you wonder what was stolen, and you're going to sleep a little bit lighter for a while. Thankfully WordPress is insanely secure. If there is an... Read More

#Authority2015 recap

Published: June 19, 2015 by and
Joanna Lord at Rainmaker Conference featured image
BigWing sent two content marketers to Copyblogger’s Authority Rainmaker Conference in Denver, CO in May. Audrey Dodgen and Rachel Cunningham came back with some key takeaways to pass along to their teams, and we wanted to share them with our BigWing readers as well. Don’t change who you are. Become more of who you are. – Sally Hogshead Not every... Read More

Behind The Screen: PR Outreach in the 21st Century

Published: May 4, 2015 by
BigWing Blog Featured Images
We were born to operate behind screens. Well, at least my generation was. It’s 2015 and I’m 26 years old (almost 27), and I feel more comfortable sending someone an email or a text message than I do engaging in face-to-face small talk. I’m sure there are 26-year-olds in the world that absolutely love networking (and all other in-person forms... Read More