Why SEM/PPC Practitioners Need to Keep Up Certifications

Published: May 4, 2020 by
colorful origami with text overtop reading "why sem/ppc practitioners need to keep up certifications"
If you type into a search engine “Why is it important to keep Google certifications up?” Google comes back with an answer and it's really not a bad one.  “It gives you free promotion. Becoming a Google AdWords Certified Partner has countless benefits for any given business or entrepreneur. You can use the certification to build social proof, gain credibility,... Read More

Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19

Published: April 28, 2020 by
colorful tiled museum with text on top reading "Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19"
Image courtesy of Oklahoma City Museum of Art Let’s talk about this pandemic.  We can’t do so many things right now: have porch beers with our friends during this fleeting near-perfect Oklahoma weather, or celebrate our birthdays and anniversaries surrounded by all our pals on the kitschy artificial grass of R&J Supper Club, or meander through cultural hot spots while... Read More

Home Improvement Companies: Use Paid Search to Find Customers

Published: April 22, 2020 by
child painting a wall with text overlay that reads ' home improvement companies: use paid search to find customers'
As the weather turns nicer throughout the country, homeowners turn their minds toward home improvement. With more people working from home, homeowners are anxious to get outside and start their spring projects that will improve and beautify their houses and yards.  Whether your business is garage doors, gutters, decks and patios, roofs, landscaping, or windows, spring is the perfect time... Read More

Open Your Online Store in One Week

Published: April 21, 2020 by
text reads 'open your online store in one week'
Selling your products online is more important than ever in reaching the broadest amount of customers. More people shop from home now than ever before — especially in the age of COVID-19. Whether you’re an individual crafter/maker, owner of a small retail business, or anywhere in between, getting your online store presence up and running and working efficiently is crucial... Read More

Can Students See Your Campus?

Published: April 20, 2020 by
two prospective students walking around a college campus
In the age of the COVID-19 pandemic, online positioning of your brand is more important than ever. Colleges and universities are facing unique challenges during this time, and admissions departments are really struggling. With everyone staying at home, how do you advertise your school and attract new students? Traditional models are now gone. On-campus tours aren’t happening, and many university... Read More

Up Your SEO Game By Using Blog & Website Headers

Published: April 17, 2020 by
How familiar are you with headers in the context of websites and blogs?  In writing, headers are used to organize thoughts on a page, and they’re an easy way to clarify to readers that a new idea is about to start. On a webpage, we see them in a larger, bolder text to distinguish them from the rest of the... Read More

10 TikTok Tips from Oklahoma City’s Social Media Stars

Published: February 12, 2020 by
I stumbled upon a meme the other day of the Golden Girls gathered around their kitchen table, looks of consternation on their aging faces. What had caused so much confusion among these gray-haired gals?  My brain registers the meme text. “Me and my 30-year-old friends trying to figure out TikTok.”  Oh.  Cool.  (I’m 33, by the way.) Then, just days... Read More

Watch BigWingers React to 2020 Super Bowl Commercials [Video]

Published: February 4, 2020 by
The birth of a baby nut. The return of MC Hammer. The “sexiest man alive” behind the wheel of a Genesis SUV. If these topics made their way to your office water cooler or Slack channel this week, your coworkers and mine have something in common: Whether they loved or hated last night’s Super Bowl commercials, they sure are talking... Read More

BigWing’s 2019 Year In Review [Infographic]

Published: January 24, 2020 by
2019 was undoubtedly a big year for BigWing. For starters, we celebrated five years under the BigWing name and found ourselves under new ownership as our parent company, GateHouse Media, merged with Gannett, combining the No. 1 and No. 2 newspaper companies in the U.S. We were a pretty resourceful bunch before, but the merger increased our connections by, like,... Read More

5 Seriously Smart Content Marketing Campaigns from 2019

Published: January 24, 2020 by
2019. The year Popeye’s made the world go crazy over a sandwich, Samsung looked to The Future, Taco Bell opened a hotel, Colonel Sanders experienced the ultimate glow-up, Chase failed to give us some #MondayMotivation, and Kylie Jenner basically took over the world (at least that’s what it feels like). As another year (and decade!) comes to a close, we... Read More